Sales Director, Beyond Meat
Foodservice EMEA
More information about location
Producer of plant-based meat
Open for applications
Producer of plant-based meat
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
Beyond Meat's mission is to create The Future of Protein – delicious plant-based burgers, beef, sausage, crumbles, and more. By shifting from animal to plant-based meat, they can address four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.
Role
Who you are
- BA/BS is required
- 10+ years of CPG sales experience in Key Account Sales, Trade Marketing and Distributor Management in Foodservice
- Demonstrated team development and leadership
- Strong strategic skills with experience in annual business planning
- Strong analytical skills: data analysis and budget management
- Experience with CRM tools and core sales funnel management principles
- Very strong team player, ability to work with cross-functional teams to get results
- Passion for Beyond Meat and its missions and goals
- Experience selling to key accounts within the geography
- Language skills: English (native/fluent); any other European language (Dutch, German, French) is an advantage
- Ability to travel 40 –50%
What the job involves
- Beyond Meat is seeking a dynamic Foodservice Director to lead the EMEA region and further develop its growing plant-based meat alternative business
- This role requires the ability to strategically develop, plan, track and execute the Foodservice regional business objectives and KPI’s, as well as lead and develop a strong sales team, while partnering effectively with key distributors to ensure we are maximizing results and serving our customers with excellence
- Key business channels include Restaurant and Pub chains, Business & Industry, Universities, and Travel & Leisure supplied both via Wholesalers and directly via end customer Key Accounts
- This role will report directly to the General Manager for EMEA and will serve on the EMEA leadership team
- Design a Foodservice strategy and execution plan to achieve annual sales and profit targets for EMEA
- Manage and develop a team of Regional Sales Managers distributed across EMEA
- Explore, advocate, and implement the best set up to increase Beyond Meat’s reach (with external partners or internally)
- Manage top-level customer relationships at both Wholesalers and end customer Key Accounts. This includes developing joint business plans in partnership with Category Management and Marketing teams with key customers
- Partner with key distributors and their field sales teams to develop and manage against key sales targets and initiatives by region
- Manage Wholesalers sales execution and track their performance based on sell out results wherever possible
- Sell with Insights: identify, acquire, and communicate insights, both at category and channel level, and move from being a transactional supplier to a preferred partner on plant-based meat alternatives
- Actively drive Customer Funnels in key channels (Restaurant and Pub chains, Business & Industry, Universities, Travel & Leisure) to ensure we consistently win new customers
- Partner with Marketing on lead generation to acquire new customers and hit sales targets
- Establish and track KPIs (revenue, trade spends, distribution points, new items listings...)
- Plan and monitor all aspects of trade expenses to ensure maximum impact, with Wholesalers and End Customers
- Define a Trade show strategy and ensure excellence in execution with the team
- Manage forecasting and partner internally to ensure strong linkage with supply and operations planning
- Propose key product innovations and renovations to ensure we have a portfolio that is relevant and optimized for Foodservice
Otta's take
Sam Franklin
CEO of Otta
Beyond Meat produces simulated chicken, beef and pork products, which first became available across the US in 2012. The company has effectively paved the way for much of the booming plant-based meat substitute market.
According to a life cycle assessment (LCA) of the Beyond Burger from the University of Michigan, the Beyond Burger generates 90% less greenhouse gas emissions, requires 46% less energy, has >99% less impact on water scarcity and 93% less impact on land use than a ¼ pound of U.S. beef.
As of 2020, Beyond products are widely available in most U.S. grocery stores, and the company's web site lists availability at over 60 restaurant chains, including McDonalds and KFC, and venues such as stadiums and campus cafeterias. Beyond went public in 2019, but despite impress early growth, their share price has struggled in Q1 of 2022. Their success in the space will rely on them out-innovating the competition.
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company benefits
- Work from home opportunities
- Health insurance
Company HQ
El Segundo, CA
Articles
Founders
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
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