Communications Manager, Cooltra
Scooter and motorcycle rental service
Job no longer available
Scooter and motorcycle rental service
201-500 employees
Job no longer available
201-500 employees
Company mission
Cooltra's mission is to improve the quality of life through sustainable mobility.
Role
Who you are
- A bachelor's degree in journalism, communication, audiovisuals or a related field is preferred
- A minimum of 5 years of combined experience in Communication and Social Media, preferably in a mobility service or similar environment
- You should have strong leadership and project management skills, excellent communication and interpersonal skills, and the ability to work effectively in a fast-paced, dynamic environment
- More than 3 years team management experience
- Proficiency in English and Spanish. French, Italian and Portuguese are an asset
What the job involves
- As our Communication Manager, reporting directly to the CMO, your main responsibilities will be to lead the development and execution of the company's Communication, PR and Social Media strategies to increase brand awareness and engagement
- You will reinforce the positioning of Cooltra as a reference and European leader in sustainable mobility
- You will be responsible for the management and growth of the Social Media and Communication team and will work closely with Marketing and cross-functional teams in different countries to contribute to their business objectives and projects
- Develop and oversee the implementation of the company's internal and external Communication and Social Media strategies, including different business lines and markets
- Management and recruitment of external providers (agencies and consultants) for press, public affairs and CSR
- Content planning and development for the company’s internal and external communication and Social Media channels
- Building and managing communication materials (internal newsletters, official presentations, conferences, talks, radio broadcasts etc.). Attendance at events where the brand is involved (round tables, congresses, breakfasts, panels, fairs), speaking on behalf of the company
- Monitoring and reporting of the impact of the different Communication and Social Media activities for continuous improvement
- Develop and manage the team (2 Comms and Social Media professionals) providing coaching, training and mentorship to ensure high performance and career growth opportunities
- Stay up to date on industry trends, competition and legislation, proactively identifying new communication, brand and business growth opportunities
- Working closely with our B2G General Manager to successfully manage all tenders and activity licenses
Our take
On-demand motorcycle and scooter rental services have been on the rise ever since ride-hailing apps such as Uber gained popularity, but the short-term nature of their rentals is expensive and inconvenient for people looking to rent by day or month. Whilst longer-term scooter and rental services exist, these primarily stock petrol-powered vehicles and use antiquated rental systems.
Cooltra provides a rental service for electric scooters and motorcycles in Europe, allowing customers to rent the vehicles per minute, hour, day, or month. Whilst the company primarily provides its vehicles in various spots across multiple cities in Spain, Italy, France, and Portugal, it also partners with European companies to provide bike-sharing and carbon-free mobility programs for employees.
Whilst it is undeniable that Cooltra faces significant competition from other on-demand scooter and motorcycle rental services, the company stands out by providing long-term and personal solutions in addition to short-term vehicle sharing opportunities. Furthermore, the company is unique in its approach to providing customizable solutions, giving customers the opportunity to choose their vehicle model and cubic capacity.
Steph
Company Specialist
Insights
Company
Company benefits
- Medical insurance at a reduced price
- Flexible remuneration (Food, transport, gym, and medical)
- 50% discount on Cooltra services
Company values
- Commitment
- Innovation
- Passion
- Improvement
Company HQ
Sant Pere, Santa Caterina i la Ribera, Barcelona, Spain
Articles
Leadership
Timo Buetefisch
(CEO)Experience as Associate for Booz Allen Hamilton. Assistant to Board of Directors for Bertelsmann from 2004 to 2006.
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