Demand Generation Manager, Brightwheel
Education
$90-149k
+ Equity
Online platform for early education management
Be an early applicant
Online platform for early education management
201-500 employees
Be an early applicant
$90-149k
+ Equity
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- You have a proven track record of successfully executing acquisition marketing campaigns in fast-moving business environments. You excel at cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs
- You are adept at using data to draw out insights and continuously improve acquisition strategies to maximize leads and leads-to-closed won conversion
- You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation. And of course, you are passionate about Early Childhood Education!
- Bachelor’s degree in marketing or related field
- 4+ years related marketing experience, including with paid marketing channels (e.g., search/social)
- Outstanding communication, presentation, and leadership skills
- Sharp analytical and problem-solving skills
- Proven experience managing cross channel marketing campaigns, including planning, prioritizing, and high-quality execution
- Experience partnering with sales and product teams
- Highly organized and proficient at managing multiple projects simultaneously
- Entrepreneurial and works well in a rapidly changing environment
- Metrics driven and have the ability to draw insights from complex marketing data and make recommendations for continuous improvement
- A creative problem solver, adept at removing obstacles and finding solutions to key business challenges
- Exceptional stakeholder and project management skills, effectively influencing and managing expectations with senior management and cross-functional teams
- Outstanding verbal and written communication skills, with the ability to influence business decisions
- Experience with data visualization and dash boarding tools such as Tableau a plus
What the job involves
- Brightwheel is seeking an experienced Demand Generation Manager to join the Education team. In this role, you will lead acquisition marketing efforts for brightwheel’s education product, Experience Curriculum
- Develop and execute cross-channel acquisition plans: Create acquisition marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals
- Own Paid Marketing performance: Own the strategy, execution, and analysis of paid channels (e.g., SEM, social, remarketing) in collaboration with core marketing team to drive marketing performance in line with budget
- Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience; identify customer segmentation opportunities to drive targeted messaging for unique customer needs
- Drive continuous learnings: Identify opportunities for insight generation through a/b testing roadmaps; continuously refine acquisition approach based upon learnings
- Collaborate Across Teams: Work closely with central Marketing, Design, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment
- Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company values
- Deliver Value for Customers
- Take Ownership
- Get Better Every Day
- Think Critically, Move Fast
- Dive Deep
- Trust, and Challenge
- Make it Happen
- Achieve Extraordinary Results
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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