Content & Social Media Manager, Crunchbase
$93-110k
+ Equity
More information about location
Database of innovative companies
Be an early applicant
Database of innovative companies
201-500 employees
Be an early applicant
$93-110k
+ Equity
More information about location
201-500 employees
Company mission
To give anyone the tools to find out about innovative companies, from startups to global brands, and the people behind them.
Role
Who you are
- Strong understanding of social media platforms and how to leverage them for B2B marketing
- Proven experience in developing go-to-market content, particularly in a B2B context
- Strong analytical skills with the ability to translate insights into action
- Excellent communication and collaboration abilities
- Familiarity with digital marketing channels and buyer's journey concepts
- Creative thinker with a problem-solving mindset
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proficient with Google Office Suite and other marketing software tools
- Bachelor’s degree in Marketing, Business, or a related field, preferred
- 3+ years of experience in B2B marketing, with a strong emphasis on copywriting and social media management
- Prolonged periods of sitting at a desk and working on a computer
- Some travel required 15% of the time
What the job involves
- As a Content & Social Media Manager, you'll play a vital role in understanding our customers, market, and competition
- This individual contributor role is perfect for someone who is an exceptional writer with a strong proclivity for social media content creation and strategy
- In this role, you will be responsible for developing compelling, product-focused messaging, managing social media channels, and supporting the broader marketing strategy to drive lead generation and customer engagement
- Develop clear, concise, and persuasive long and short-form copy, including blog posts, landing pages, case studies, emails, ad copy, and more
- Collaborate with Product Marketing Managers and other cross-functional partners to ensure accurate representation of product features, benefits, and value propositions
- Edit and proofread content to ensure consistency in tone, style, and accuracy
- Work with the marketing team to develop content calendars that align with product roadmaps
- Research industry trends, competitor offerings, and customer pain points to inform content creation
- Own the social media content calendar, creating and executing social media strategies across platforms such as LinkedIn, X (Twitter), Instagram, TikTok and YouTube, with a focus on engaging key audiences through written and short-form video content
- Develop and schedule content that highlights product features, industry trends, customer success stories, and thought leadership
- Monitor and engage with social media communities, responding to inquiries and fostering relationships with key industry influencers
- Identify target audiences and tailor content to engage and expand our social media following
- Analyze social media performance metrics, using insights to refine strategies and optimize engagement
- Performs other related duties as assigned
Our take
Crunchbase is a platform that's designed for finding business information about public and private companies. This includes funding information, recent investments, leaders or founders, industry trends, and M&A news.
In addition to earning money via advertising, Crunchbase sells a range of products on a monthly basis, such as Crunchbase Pro and Crunchbase Enterprise, which allow users to run advanced searches of their database. Though it has competitors such as Owler, DealRoom and PitchBook, Crunchbase differentiates itself by covering a wider breadth of companies and having additional info on tech stacks and web traffic.
Crunchbase data is crowd-sourced, which means that people and companies enter data on themselves and others. This means that company info that is not widely available can be missed or added late, but despite these shortcomings, Crunchbase remains a premier spot for company information. Its latest round of funding will be used to grow its team as well as continue planned improvements, including the addition of enhanced machine learning-powered suggestions to the site.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2022
$50m
SERIES D
Oct 2019
$30m
SERIES C
Total funding: $106.5m
Company benefits
- Medical, vision, and dental coverage
- 401k and roth plans
- 14 weeks fully-paid parental leave
- Free One Medical membership
- Mental health days to recharge
- No meeting day every Thursday
- Flexible vacation policy
- Generous wellness reimbursement plan
- $1k allowance to build your home office
- Monthly internet stipend
- Monthly stipend for coffee or a quick bite with colleagues
- Annual carbon offset coverage
- Volunteering time off (VTO)
- $3k learning and development stipend ($1k eligible for student loan repayment)
- Matching charity contributions
Company values
- Take the Initiative - We have an entrepreneurial mindset and take the initiative to create value for our customers
- Be Open - We are generous and courageous when giving and receiving feedback. We are good listeners and embrace diversity of thought
- Develop Your Craft - We bring a spirit of curiosity to all that we do. We strive to improve by celebrating achievements and learning from mistakes
- Put Customers First - We prioritize understanding customer needs and exceeding their expectations in everything we do
- Do Good - We help each other. We are active participants of our community, inside and outside our office
Articles
Leadership
Michael Arrington
(Founder)Studied at UCB and Stanford law before practicing at O'Melveny Myers and Wilson Sonsini Goodrich & Rosati. Founded Crunchbase in July 2007 before going on to found and lead TechCrunch to a successful exit with AOL. Most recently co-founded CrunchFund.
Share this job
View 7 more jobs at Crunchbase