CRM Manager, DAZN
+ Annual performance related bonus
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
Open for applications
+ Annual performance related bonus
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Are you an experienced customer retention marketer with a passion for sport and an understanding of what it means to be a fan?
- Have you delivered exceptional results from retention in commercial sports or subscription-based company?
- Do you have a passion for both the science (data & decisioning) and art (creating emotional connections) of retention?
- Experience in CRM / Retention / Loyalty strategy experience in subscription businesses and / or at a sports right holder(s)
- A passion for sport, with a deep understanding of what it means to be a fan
- Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior retention leaders in each market
- First experience of fast-paced innovative, high-performance, and international work environments
- Open-minded, flexible and have a positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change
- You’ll bring strong problem-solving skills, along with an ability to manage a focussed workload, to tight deadlines
What the job involves
- We live to serve the sports fan – liberating them from the restrictions of legacy technology and business models – allowing them to enjoy their favourite sports whenever, wherever and however they want
- Your role will be to collaborate with the local markets and other functions to help execute our global retention strategy for B2C customers, leading to increased platform engagement, reduced churn, increased subscriber tenure and LTV
- You will continuously focus on the test and learning, leveraging our vast data and insight capabilities to touch our customers in ways that create emotional connections that drive our targets
- You will have visibility of all programs across all markets and act to ensure testing is coordinated and effective and learnings are shared and implemented across all markets
- Support the VP of Retention Strategy to help define and lead the implementation of our B2Cretention strategy globally
- Collaborate on the execution of our creative & brand direction with local markets, creating emotional connections with our audiences
- Collaborate with central and market teams to build out our customer lifecycle strategy, we have built lots of journeys and there is more to come, your role will be to help bring it all together under one vision
- Lead global retention initiatives where appropriate
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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