Associate Director of Influencer Strategy, Live Nation
$105-125k
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$105-125k
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 5+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
- Proven ability to lead end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- Experience handling influencer agreements, contract management, and campaign budgets
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
- COVID-19 vaccination series and booster shot are a mandatory requirement for this position
What the job involves
- Reports to: President of Distribution and Vice President of Digital Marketing & Strategy
- Roc Nation is seeking an experienced Associate Director, Influencer Strategy to join our dynamic digital marketing team
- This position reports to both the President of Distribution and Vice President of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients
- The ideal candidate will lead influencer partnerships, strategies, and campaigns to amplify the reach of our artists and music projects
- This individual will work closely with influencers, creators, and internal teams to craft innovative, data-driven campaigns that elevate the profile of our artists, increase fan engagement, and drive music distribution goals across streaming platforms and social media
- Influencer Campaign Strategy: Design and execute influencer strategies to promote Roc Nation's artists and music projects
- Focus on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships
- Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies
- Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches
- Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution
- Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives
- Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns
- Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative & cutting-edge
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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