Digital Communications and Social Media Specialist, Live Nation
Office located in North Wall, Dublin
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in North Wall, Dublin
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Substantial, prior professional experience in social media and content creation
- Experience crafting engaging social copy that generates reactions
- Experience with email systems and email marketing
- Experience with Adobe Suite or similar
- Creative experience using Instagram Stories and TikTok
- Experience in creating mobile video using a smartphone
- Experience with paid social campaigns
- Hands-on experience with social media management tools for brands – publishing scheduling, analytics, social listening
- Excellent writing and copy skills are essential
- Previous work with premium brands would be beneficial
- Photography experience a plus
- Behaviours
- Ability to manage multiple projects to a high level of detail
- Comfortable working to time-sensitive deadlines
- Experience managing cross-functional relationships
- Passionate about hospitality and entertainment
- Enthusiastic and keen to develop in the role
What the job involves
- Reports to: Marketing Manager, Private Members Clubs, 3Arena and Bord Gáis Energy Theatre
- Assisting in the development of digital communication and social strategies for each venue, primarily in the areas of email marketing, social media, and website content management
- Designing templates and content for email marketing campaigns across the three clubs in both venues using Salesforce Marketing Cloud
- Creating content using Canva and Adobe Design Packages - primarily InDesign, Photoshop, and Illustrator
- Make recommendations on email and social media activity and assist in determining appropriate strategies for each Club
- Regular reporting and analysis on digital and social activity
- Responsible for crafting engaging social content – posts, stories, videos - that generate engagement, grow our following and build trust with our audience
- Managing content calendars using social media management tools – e.g. Sprout Social, Hubspot, Hootsuite etc. across channels - Instagram, Facebook and LinkedIn. Ensuring content is tailored according to each brand voice, the channel, and the target audience
- Liaising with our Club and venue operations teams and promoters in both venues for necessary updates across artist content
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
Salary benchmarks
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