Lifecycle Marketing Manager, Wise
B2B
$77-103k
+ RSUs (after a year with us)
1-5 days a week in office
Money without borders
Be an early applicant
Money without borders
1001+ employees
Be an early applicant
$77-103k
+ RSUs (after a year with us)
1-5 days a week in office
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- Mid level experience in a B2B CRM role, with a focus on segmentation, regionalization and stakeholder management
- Track record of successful cross-channel (email, push, in-app messages etc.) B2B lifecycle comms
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation
- Excellent verbal and written communication skills and strive to have a customer-first mindset
- Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
- Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You’re not afraid to take responsibility and ownership of your work
- Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance
- Strong analytical skills. You’ll need to be able to analyze complex data sets and make decisions off the back of those
What the job involves
- We’re looking for a CRM Manager to join our growing CRM team and lead our NorthAm and LatAm business strategy and implementation
- The CRM Manager will own, shape and deliver an effective communications strategy for Wise’s business customers: from engaging and exciting product launches, to testing and building our regional business lifecycle communications
- The role will be based in Austin and will deliver best-in-class business customer communications
- The role will report into the London CRM team and follow the processes and practices agreed within the CRM team
- Develop and manage our North and Latin American B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
- Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
- Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
- Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts)
- Responsible for email calendar management, deliverability and monthly reporting
- Implement the localization process for Wise’s international campaigns
- Maintain and implement a clear A/B testing plan
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$26m
SERIES D
Total funding: $396.4m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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