Marketing Growth Analyst, Hootsuite
CA$53.1-74.3k
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
CA$53.1-74.3k
1001+ employees
Company mission
Hootsuite's mission is to empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Some practical or relevant experience in data analysis, statistics, and/or data modeling
- Bachelor’s degree or equivalent in economics, applied mathematics, and/or business, or equivalent combination of education and experience
- Solid business acumen and understanding of SaaS and/or e-commerce business models
- Proficient with data and web analytics platforms, including Google’s suite of marketing tools like Google Analytics 4
- Experience with data visualization tools such as Looker Studio, Tableau, or similar platforms
- Advanced skills with spreadsheet software (Google Sheets and/or Microsoft Excel)
- Excellent communication skills, conveying thoughts clearly both in writing and verbally, and actively listening and asking questions for clarification
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We are seeking a curious and analytical Marketing Growth Analyst to join our team
- In this role, you will help our digital channel teams make data-driven decisions and uncover key insights and opportunities to fuel growth
- As a Growth Marketing Analyst, you will play a crucial role in shaping our digital marketing channel strategies and experimentation roadmap
- Build and maintain digital channel dashboards and reports using platforms like GA4, Looker Studio, Tableau, or equivalent
- Analyze results of channel tests and growth experiments, share insights and recommendations based on data with Marketing Growth teams and cross-departmental stakeholders
- Use exploratory analysis to undercover new opportunities for growth, develop test hypotheses, help design and implement tests, review results and analyze data and make recommendations to stakeholders and leaders
- Through the use of visuals, slide decks, and spreadsheets, present data and insights in a clear and concise manner that empowers digital channel teams and Marketing stakeholders to make informed decisions around growth opportunities and acquisition tests
- Perform other related duties as needed
- In this role, you will report to the Senior Manager, Search Marketing
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now ballooning online sector. With over 18M customers, and used by over four fifths of the Fortune 1000 - including major players like Ikea, bumble, and JC Perrault - this giant is hugely competitive in the space. It’s a rapidly-changing market, however, and staying ahead is tough.
A push for acquisitions (including Sparkcentral and Heydey) comes as the company is broadening its remit to help customer service teams manage inquiries. This is an interesting step into a growing sector: customer service is going through a period of rapid development with the progress of chatbots and a major increase in the amount of digital communications.
Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, and like many other tech companies it engaged in several rounds of layoffs across 2022 and into 2023, with over a third of its workforce made redundant. Following a change in leadership the company hopes to get back on course as the economy begins to recover.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company values
- Step Up - Show the world what it looks like to live and work by these guiding principles
- One Team - Make Hootsuite a place where we all feel safe, welcomed, valued, and empowered to do our best work together without compromising who we are
- Customer Obsessed - Focus relentlessly on helping our customers succeed
- Go Fast, Be Agile - Widen our competitive advantage by committing to speed and simplicity over perfection and complexity
- Play to Win - Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders
- Neighbors and Allies - Give back to our communities and be an ally
Company HQ
South Main, Vancouver, BC
Articles
Leadership
Ryan Holmes
(Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and after stepping back fro Hootsuite went on to found pre-seed fund LOI Venture.
Salary benchmarks
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