Product Marketing Director, Salesforce

Slack

$190.8-276.6k

Salesforce
Expert level
San Francisco Bay Area

3 days a week in office

Salesforce

World's leading CRM provider

Job no longer available

Salesforce

World's leading CRM provider

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Job no longer available

$190.8-276.6k

Salesforce
Expert level
San Francisco Bay Area

3 days a week in office

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Company mission

To empower companies to connect with their customers in a whole new way.

Role

Who you are

  • We are looking for a creative, motivated and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy
  • You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc
  • You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity
  • 9+ years of experience in product marketing, industry marketing or corporate marketing
  • Experience leading and inspiring a team of marketers
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
  • Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
  • Ability to strategize and craft compelling messaging and positioning for technology products
  • Ability to come into a hub office 3 x's a week

Desirable

  • Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!

What the job involves

  • At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world
  • We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement
  • Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers
  • Lead and empower a team of product marketers
  • Partner with sales to develop marketing solutions that fuel pipeline and close deals
  • Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging
  • Translate our marketing & industry focused initiatives into actionable programs to help drive growth
  • Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message
  • Transform and operationalize internal and external marketing communications
  • Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs
  • Partner closely with product teams to shape differentiated product investments that drive innovation for our customers
  • Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams
  • Lead product launch plans and develop effective sales training materials
  • Confidently deliver presentations to audiences of all sizes

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.

By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.

Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.

Insights

Top investors

Some candidates hear
back within 2 weeks

-8% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Jun 2001

$46.9m

SERIES D

Nov 1999

$13.2m

SERIES C

Total funding: $64.5m

Company benefits

  • With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Company values

  • Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
  • Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
  • Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
  • Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
  • Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero

Company HQ

Financial District, San Francisco, CA

Founders

Marc Benioff

(Chair & CEO)

Previously Senior Vice President at Oracle Corporation for 13 years.

Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.


People progressing

Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Diversity & Inclusion at Salesforce

  • Our goals:
  • 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
  • Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
  • 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
  • We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups

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