Senior Marketing Analyst, Life360
$130-170k
For candidates based in Canada, the salary range for this position is 138,000 to 165,000 CAD. + Equity
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
$130-170k
For candidates based in Canada, the salary range for this position is 138,000 to 165,000 CAD. + Equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 5+ years as a Marketing Analyst with marketing and paid user acquisition data and analytics experience in consumer internet, mobile app, or digital product firm
- Demonstrated implementation and utilization of user tracking, click stream event platforms, and other paid audience analytics technologies. (Amplitude, Google Analytics, Appsflyer)
- Strong hands on data wrangling and reporting experience with large and complex data sets utilizing SQL, Python / R or equivalent using cloud data technologies like Redshift, Athena, and Snowflake.
- Experience in delivering enterprise Data and Business Intelligence reporting. (Quicksight, Tableau, Qlick, Looker, or equivalent)
- Experience gathering, distilling, and providing requirements to technical engineering and data teams
- Demonstrated project management and organizational skills
- Excellent verbal, presentation, and written communication skills
- Degree in Computer Science, Statistics, Informatics, Information Systems or another quantitative field
What the job involves
- The Data & Analytics team is a centralized team of Data professionals which includes Analytics, Data Engineering and Data Science
- While belonging to a close-knit team of fellow data professionals, each Life360 Analyst will partner with one or more business units within the company on a long-term basis, contributing as a thought leader, establishing domain expertise and developing cross-functional relationships while collaborating to solve business problems with our data
- Life360 is looking for an experienced Marketing Analyst to join our team
- The successful candidate will partner with Marketing leaders to leverage data, analytics and insights to drive new marketing opportunities with Brand, Personas and Lifecycle Marketing teams
- An ideal candidate will leverage both their technical expertise and prior Marketing experience to: drive new sales and brand marketing campaigns, test and optimize improvements to the customer journey, design outreach experiments and collaborate with Marketing managers to gain new insights into our users
- Drive the creation of key performance indicators, data collection techniques, reporting, and analyses that measure the performance of Growth Marketing and Lifecycle Marketing campaigns
- Distill user insights and campaign analyses into cohesive narratives and presentations for presentation across the company
- Advise marketing teams (mobile, web, online/offline advertising, brand, product development) as the knowledge “go to” resource for marketing data
- Partner closely with the Data Engineering team to provide thought leadership and detailed requirements for data needs
- Utilize data visualization tools (e.g., Tableau, Power BI) to create interactive and user-friendly reports
- Develop/implement models to improve marketing measurement, attribution and spend optimization
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Employee endorsements
Opportunities to learn
"Life360 has a culture of generating hypothesises, running tests, analysing the results and iterating. This has given me so much opportunity to learn..."
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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