Email Operations Manager, Salesforce
Slack Digital Customer Success
2-3 days a week in office
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
2-3 days a week in office
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 5+ years of experience in email marketing or email operations roles
- 2+ years experience using Salesforce Marketing Cloud
- Advanced knowledge of SQL, plus familiarity with HTML & CSS
- Experience aligning partners and maintaining timelines across multiple projects
- Knowledge of email performance metrics for deliverability and engagement
- Experience creating, documenting, and improving processes to ensure timely and high quality execution
- Experience using data to inform strategies, measure success, segment our customer base, and experiment to optimize performance
- Prior experience using Slack in a work environment a plus
- Understanding of SaaS business model and B2B sales processes a plus
What the job involves
- Our Digital Customer Success team is accountable for building digital-first success experiences and journeys for all of Slack's paying customers, with a strong focus on email operations and campaign management
- As a key member of our growing Digital Success team, you will have an extraordinary opportunity to build and manage the next generation of email campaigns and digital programs that guide our paid customers through critical moments in their customer journey
- You will apply your expertise in email operations to ensure they successfully adopt and get the most value from Slack
- Identifying "moment of truth" data triggers to inform email campaign strategies
- Designing and implementing engaging targeted email journeys based on advanced segmentation
- Developing and driving data strategies to optimize email performance and customer engagement
- Managing the end-to-end email operations process, from campaign creation to deployment and analysis
- Supporting the operations of customer programs across our digital tools and platforms, with a focus on email marketing technologies
- Support the Digital Success team in creating campaigns, including email building, audience data definition, journey setup, and performance tracking
- Utilize data to segment the customer base effectively for targeted and personalized email campaigns
- Work with Digital Success Programs Managers to define campaign requirements and align with email channel standard methodologies
- Define data needs to support the Digital Success team’s future email programs and work with operations and data engineering teams to add to our marketing tools
- Develop ongoing strategies to enhance email journey performance, including segmentation and A/B testing
- Strategically solve problems to ensure high quality execution and email deliverability
- Ensure the accuracy and quality of email campaigns, including content, links, and images, before deployment
- Document campaigns and processes while maintaining alignment with our marketing operations team
- Report regularly on email campaign performance, communicating impact and value to Customer Success leadership
- Maintain email templates and align with our Brand team to ensure a consistent experience for our customers
- Manage shared platforms for webinar and event creation, including coordinating licenses, documenting standard methodologies, and working with internal teams to build data integrations
- Ensure consistent usage of email names, audience exclusions, links, and UTM parameters across Digital Success email and web programs
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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