Content Strategy Lead, Block
Proto
$217.8-326.8k
+ Equity
Financial services ecosystem
Open for applications
Financial services ecosystem
1001+ employees
Open for applications
$217.8-326.8k
+ Equity
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 10+ years of experience in strategic, content-driven roles in technology and finance. Bonus points if you have experience working in bitcoin
- A growth mindset — wearing many hats, learning new skills, adapting as the team and the business change are are a requirement
- World-class writing skills. While you may manage strategy in the role, you’ll also be a critical source of writing talent for the team
- Experience managing a team of writers, whether full-time or contractors
- A track record of strategically shipping content
- A deep understanding of bitcoin and the bitcoin industry
What the job involves
- Proto is accelerating the world's transition to an open economy with products that increase access and independence for everyone
- We're building Bitkey, a simple and safe self-custody bitcoin wallet that will put customers in control, as well as hardware and software that will help decentralize bitcoin mining and enable new and innovative use cases for bitcoin mining
- We are looking for a strong marketing content strategist to help us ‘start with the story’ as we craft product strategy, product launch content, product educational content, thought leadership pieces, and more
- Building products that power the future of economic empowerment often means there is a gap between the products we build today and the vision we’re building. That gap is best addressed by incredible and strategic storytelling that will be the lifeblood of the business
- Drive content strategy across mining, Bitkey, and the business unit at large so the team can productize content in order to grow the business
- Be the first writer and last editor for content that is created, working closely with marketing, design, product, and leadership across the company
- Commission research and co-marketing opportunities to provide unique data and points of view that can only be published and shared by the Proto team
- Work closely with comms and events teams to adapt our content strategy to syndicated content and in-person events and speaking opportunities
- Build a media machine for the proto business so we can grow our organic audience, keep them engaged, grow awareness from our products, and monetize our own media
- Advise leadership on how content should evolve and grow
- Evolve and adapt the role to fit the needs of the company as the businesses mature and grow
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 119 more jobs at Block