Senior UX Researcher, Reddit
Ads
$164.2-229.9k
+ Equity
Online platform for thoughts, experiences and discussions
Job no longer available
Online platform for thoughts, experiences and discussions
1001+ employees
Job no longer available
$164.2-229.9k
+ Equity
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- The ideal candidate will be able to combine their quantitative and qualitative skills to better understand advertiser behavior and motivations, drive product strategy and improve the overall advertiser experience across Reddit
- 6+ years of industry experience
- 3+ years researching advertiser behavior
- Understanding of strengths and shortcomings of different quantitative research methods, including when and how to apply them during each product phase
- Detail-oriented and ability to work fairly independently on a variety of tasks
- Strong interpersonal, organizational, written, and oral communication skills
- Ability to work quickly to turn around high-quality research insights; can prioritize time between multiple projects, and be flexible, adapting to changing schedules and different projects
- Experience working in ambiguity and complex cross-functional collaborations
What the job involves
- As a Senior UX Researcher, you will join a high-impact Ads team that's working on some of the most important initiatives at the company
- You will drive the understanding of advertiser behavior, motivations and experiences across Reddit, partnering with our product and design teams to further understand our advertisers and how we can amplify their experiences on the platform
- You'll investigate user behavior and user needs using both qualitative methods (including semi-structured interviews, focus groups, journey mapping) and quantitative methods (including survey research) by designing and conducting foundational and evaluative research to guide executive decision-making
- Design and execute on quantitative research, including surveys and behavioral data analysis
- Prioritize and conduct research that varies in approach, scale, scope, timeframe and methodologies across multiple work streams, making sure to work on the right project at the right time
- Select and communicate the appropriate method or mix of data collection methods (ranging from usability testing, diary studies, semi-structured interviews, participatory workshops, surveys, and everything in between) to answer questions for product teams and our broader company
- Extract meaning from qualitative and survey data sets through appropriate analyses, including the creation and application of qualitative codebooks, developing code, running models, and employing a range of statistical methods
- Craft video summaries of interviews and experiences of users to illustrate findings with user voices
- Build strong relationships as a strategic partner with Product, Design, Engineering, Sales and Data Analytics by proactively communicating and sharing research findings
- Develop research programs that achieve business and product impact
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company values
- Make something people love
- Evolve
- Work hard
- Default open
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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