Integrated Marketing Manager, Lyft
More information about location
3 days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 5+ years relevant work experience in advertising or marketing, with proven ability to manage large-scale marketing campaigns
- Background working with traditional and digital media
- Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
- Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
- Understanding of KPIs and campaign performance metrics across marketing channel
What the job involves
- Lyft’s Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function
- From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday
- Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Integrated Marketing Manager
- In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft's marketing strategy
- Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
- Work with our internal creative team and agency partners to manage creative development
- Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
- Develop go-to-market strategy and executional plan for marketing programs
- Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio
- Own performance reporting in coordination with internal media team and agencies
- Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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