Senior Corporate Marketing Manager, Mirakl
3+ days a week in office
Marketplace SaaS platform
Open for applications
Marketplace SaaS platform
501-1000 employees
Open for applications
3+ days a week in office
501-1000 employees
Company mission
To help companies seize the marketplace opportunity.
Role
Who you are
- Bachelor’s degree in Marketing, Journalism, Communications, or a related field; MBA or advanced degree preferred
- 5+ years of experience in corporate marketing, with a proven track record in content marketing and public relations
- Previous experience managing a team and driving high-performance outcomes
- Strong understanding of B2B marketing, digital marketing, and lead generation tactics
- Exceptional writing, editing, and communication skills
- Expertise in SEO, content management systems, public relations and social media platforms (especially LinkedIn)
- Creative thinker with a strategic mindset and the ability to adapt to a fast-paced, dynamic environment
What the job involves
- We are seeking a creative and strategic Senior Corporate Marketing Manager with a strong emphasis on content marketing and public relations
- This role requires a blend of creativity, clear communication, product messaging and an understanding of marketing trends
- Reporting to the VP of Marketing, you will manage two direct reports and collaborate closely with cross-functional teams to enhance Mirakl’s brand awareness, engagement, and lead generation through compelling content and strategic PR initiatives
- Content Marketing Strategy:
- Develop and implement a comprehensive content marketing strategy aligned with Mirakl’s business goals, including brand awareness, lead generation, and customer engagement
- Identify target audiences and create content tailored to their needs and interests
- Collaborate with internal subject matter experts to develop timely and relevant content concepts
- Content Creation and Management:
- Oversee the creation and management of high-quality content for various channels, including website, blog, social media, and marketing platforms
- Coordinate with writers, designers, and other content creators to ensure timely delivery of engaging materials
- Write and edit different types of content, such as articles, infographics, reports, event presentations, and videos
- Collaborate with the VP of Marketing on website strategy, including ensuring content is current, relevant, and optimized for user experience and SEO
- Ensure all content is optimized for search engines to increase visibility and organic traffic
- Stay updated with the latest SEO trends and implement best practices in content creation
- Public Relations:
- Develop and execute PR strategies to enhance Mirakl’s visibility and reputation in the market
- Build and maintain relationships with key media contacts, influencers, and industry analysts
- Coordinate and manage press releases, media pitches, and other PR materials
- Analytics and Performance Tracking:
- Use analytics tools to track content performance and measure the effectiveness of content marketing and PR strategies
- Provide regular reports on content engagement, traffic, and lead generation
- Monitor SEO performance and refine content to improve results
- Define and track key performance indicators (KPIs) for all marketing activities to measure success and ROI
- Social Media and Distribution:
- Manage content distribution to online channels and social media platforms to increase web traffic and engagement
- Develop a social media strategy that aligns with Mirakl’s content marketing and PR goals, with a particular focus on LinkedIn
- Team Leadership and Management:
- Manage and mentor two direct reports, providing guidance, support, and professional development opportunities
- Foster a collaborative and high-performance team environment, ensuring clear communication and alignment with overall marketing goals
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 400 companies develop new marketplaces to drive adoption of their products. It currently works with consumer-facing enterprises including Best Buy Canada, Carrefour and Office Depot – as well as industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding, most recently closing a Series E round at a valuation exceeding $3 billion. This investment is being used to triple the size of its engineering team and double its customer success staff headcount. With very solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
38% female employees
45% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Work from home opportunities
- Health insurance
- Perks & Benefits
- Inclusive culture, exclusive perks
- Tech welcome pack
- Healthy snacks and aperitifs
- Team activities
- Tech conferences and events
Company values
- Word Hard Together
- Go Above & Beyond
- Get Things Done
- Satisfy & Empower Clients
- Succeed Through Expertise
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Business Analyst, being promoted to Client Success Consultant after 6 months.
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Our employees receive unconscious bias training
- We work with DEI community partners, speak at events and create content to encourage people from underrepresented groups to work in tech
- Women employees are given equal opportunities for promotion, this is supported by solid promotion rates
- We are well-ranked in the Professional Equality (EGAPRO) Index in France, with a score of 98/100, and have pay equity in all of our locations
- Our Parental Act includes full paid parental leave for both parents worldwide
- Our Workplace Experience Managers are dedicated to promoting wellness and mental health awareness. Subscriptions to the gym and yoga classes are provided for all employees, and we invite inspirational speakers to energize our employees
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