Director of Go To Market, Hootsuite

• 15+ years of product marketing experience, including a minimum of 3 years of experience leading PMMs or GTM Managers. Proven track record of successfully designing, launching and managing GTM strategies for new products/services
• Strong knowledge of the B2B SaaS business model, technology industry and the business needs and challenges faced by customers in the Social Media Management space
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of the team and individuals on the team
• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected

• As a Director, Go To Market, you will be a pivotal member of our leadership team that will be responsible for designing and implementing the global GTM Strategy for the Hootsuite platform
• In this role, you’ll lead end-to-end product launches, define KPIs, and align go-to-market strategies globally to ensure successful product launches and sustained growth
• You'll provide strategic insights, customer and market analysis, and thought leadership to shape product roadmaps and drive business outcomes
• You will develop compelling messaging and collaborate closely with marketing and sales to deliver impactful, differentiated product stories
• Reporting to the Senior Director, Marketing Strategy, you will collaborate closely with cross-functional teams including product management, sales, marketing, customer success, operations, and legal to execute comprehensive go-to-market strategies and enablement that drive revenue growth and market expansion
• Provide leadership and direction to a global go-to–market team, including product marketing and revenue enablement professionals. Lead selection, coaching, mentoring, development, performance management, and all other people-management practices, including DE&I
• Define and oversee the execution of the global go-to-market strategy, structure and implementation process, fuelled by storytelling and customer references that are fully synchronized with business and revenue goals. Ensure effective and ongoing relevance in the market to drive demand generation and pipeline
• Direct the end-to-end product launch process, from planning to execution, ensuring smooth and successful introductions to the market
• Establish KPI targets for product marketing and enablement initiatives. Present to and obtain buy-in from senior and executive leadership on metrics and continuous optimization strategies and product evolution
• Provide thought leadership and guidance to identify opportunities, develop product roadmaps, analyze the competitive landscape, and understand customer needs in collaboration with market research. Deliver strategic analysis and recommendations to senior leadership to drive revenue growth and improved business outcomes
• Drive the development of compelling messaging and positioning that differentiate Hootsuite products/services in the market to enable all GTM teams to tell the most impactful product story. Oversee the translation of these stories into clear briefs for the marketing team and partner with campaign strategists to bring them to life
• Partner with global product management, marketing, and sales teams to ensure alignment and seamless execution of global go-to-market and enablement strategies

• 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
• A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
• Accidental death and dismemberment (AD&D) Insurance
• Dental Insurance
• Disability Insurance
• Employee Assistance Program
• Gym / Wellness Reimbursement ($55 per month)
• Gym Discount
• Health Insurance
• Life Insurance
• Maternity Leave
• PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
• Paternity Leave
• Sick Time (for individual employee and family members)
• Bereavement Leave
• Business Travel Insurance
• Company Phones
• Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
• Immigration Assistance
• Phone Bill Reimbursement ($50 per month)
• Remote Work
• 401k
• Employee Discount
• Pet Friendly Workplace
• RRSP Matching
• Volunteer Time Off

Total funding: $246.9m

Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.