Product Marketing Manager, Roblox

Discovery

$204.7-248.6k

+ Equity

Senior level
San Francisco Bay Area

More information about location

3 days a week in office (San Mateo, CA)

Roblox

Online gaming & entertainment platform

Job no longer available

Roblox

Online gaming & entertainment platform

1001+ employees

B2CGamingEntertainmentCommunity

Job no longer available

$204.7-248.6k

+ Equity

Senior level
San Francisco Bay Area

More information about location

3 days a week in office (San Mateo, CA)

1001+ employees

B2CGamingEntertainmentCommunity

Company mission

To help connect and bring together people from around the world through play.

Role

Who you are

  • 6+ years of product marketing experience preferably with a global platform
  • Experience with Discovery, search, homepage products
  • Experience leading omnichannel product marketing strategies
  • Proficiency in messaging, positioning and marketing/content strategy
  • Experience driving cross-functional alignment and working with product partners at all levels
  • High attention to detail including precise and effective communications

What the job involves

  • We are looking for a Product Marketing Manager to partner closely with our Discovery group.
  • The Discovery group is building innovations to enable 1 billion people to connect, play, learn, and work together.
  • Our vision is for every user to discover the best next action and that every creation connects to the right audience.
  • Discovery demonstrates real time signals, advanced machine learning techniques and user interface/experience changes to compel users to join the right experiences.
  • The role includes working with search and discovery, home page, and notifications. This person will drive the marketing strategy, including positioning, messaging, and channel planning for all critical product features
  • You will be cross-functional with close relationships across Product, Engineering, Developer Relations, Marketing, and Data Science & Analytics.
  • This full time position is based in San Mateo, CA (hybrid structure with 3 days onsite per week) and will report to Head of User Product Marketing
  • Drive the marketing strategy, messaging, and positioning for products: search and discovery, the home page, and notifications
  • Develop compelling, evergreen content that educates users and all partners (developers, creators, influencers, etc. as relevant) on the product experience and drives use and engagement
  • Anticipate movement within our driven space and users to predict market trends and product needs
  • Work with Product, Engineering, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Lead alignment with leadership on compelling strategies and topics
  • Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external stakeholders have a smooth onboarding on any changes to their experience
  • Partner with Product Management to support the vision for our roadmap through the eyes of developers
  • Communicate compelling feedback to fuel improvement to existing products and communication

Our take

While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.

In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.

The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

25% employee growth in 12 months

Company

Funding (last 2 of 9 rounds)

Jan 2021

$520m

SERIES H

Feb 2020

$150m

SERIES G

Total funding: $922.8m

Company benefits

  • Medical, dental, and vision coverage
  • 401k
  • Flexible vacation policy
  • Roflex - Flexible and supportive work policy
  • Roblox Admin badge for your avatar
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
  • Onsite fitness center and fitness program credit
  • Annual CalTrain Go Pass

Company HQ

South San Mateo, San Mateo, CA

Founders

Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 87 more jobs at Roblox