Growth Marketing Manager, Roblox
$169.6-207.8k
Plus equity
More information about location
3-5 days a week in office (San Mateo, CA)
Online gaming & entertainment platform
Open for applications
Online gaming & entertainment platform
1001+ employees
Open for applications
$169.6-207.8k
Plus equity
More information about location
3-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To help connect and bring together people from around the world through play.
Role
Who you are
- 5+ years of experience directly building successful high-growth campaigns that shape the company's growth trajectory
- Expertise in growth marketing or user acquisition with focus on the user funnel
- Mobile app install experience. Strong familiarity with mobile attribution, fraud detection and deep-linking
- Strong understanding of incrementality, coefficients, ARPU and user LTV
- Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions. Ability to partner closely with Data Science to set up experiments
- Strong collaboration skills with cross-functional teams. Ability to inspire and get buy-in to influence the product roadmap
- Knowledge of up to date ad tech (data clean room, gen ai, etc) and advertising products to yield scalability
- Experience with app store optimization and SQL is a bonus
What the job involves
- As the Growth Marketing Manager, you will be an important driver in helping our marketing, product and engineering teams grow the future of Roblox
- You'll partner with marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful campaigns. You will report directly to the Senior Director, Product, International
- Manage the day-to-day media buying and optimization across advertising channels for new user acquisition, retargeting and paid influencer campaigns
- Explore and test new paid channels/partners to diversify media allocation and lead incremental users
- Partner with the brand marketing organization to infuse all branding through all touchpoints of the user funnel
- Drive user personalization for new users by identifying segmentation and optimizing ad personalization leveraging ad-tech
- Identify new business opportunities, partner closely with product, engineering, data science and design teams to establish product led growth strategy
- Improve and build business processes to enable speed and impact
Our take
While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company benefits
- Medical, dental, and vision coverage
- 401k
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Company HQ
South San Mateo, San Mateo, CA
Articles
Founders
David Baszucki
(CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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