Head of Social and Community, Blue Light Card

Salary not provided

+ Bonus scheme

Senior and Expert level
London
Leicester

More information about location

1-2 days a week in office (Holborn, London or Cossington, Leicester)

Blue Light Card

Scaling tech business offering market leading benefits

Job no longer available

Blue Light Card

Scaling tech business offering market leading benefits

201-500 employees

B2CRetailMarketingAdvertising

Job no longer available

Salary not provided

+ Bonus scheme

Senior and Expert level
London
Leicester

More information about location

1-2 days a week in office (Holborn, London or Cossington, Leicester)

201-500 employees

B2CRetailMarketingAdvertising

Company mission

To become to destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.

Role

Who you are

  • Extensive experience in social media marketing, with demonstrated ability in a leadership role creating strategy and managing a team in a high-growth environment
  • Strong understanding of community engagement best practices, moderation policies, and social dynamics
  • Deep understanding of each major social platform’s strengths, formats and audience behaviours, with demonstrated success in building and scaling social media channels
  • Expertise with social media management and analytics tools, with experience in developing, executing, and analysing paid social campaigns across multiple platforms
  • Strong grasp of content marketing, storytelling, and creative strategy
  • Excellent verbal and written communication skills, with attention to tone and brand voice
  • Experience managing budgets and external partners or agencies
  • Proficiency in using community platforms (e.g., Facebook Groups, or similar) and engagement tools, or experience working in membership-based or purpose-driven organisations would be an advantage
  • Familiarity with influencer marketing platforms and tools would be preferred

What the job involves

  • We have an exciting opportunity for a strategic and creative Head of Social and Community to join our growing Brand & Communications team, where you’ll be responsible for defining and executing the social media strategy and fostering meaningful relationships with our members
  • This is a leadership role with strategic and operational responsibilities - ideal if you blend empathy, creativity, and data-driven decision making and enjoy working in a fast-paced, member-focused environment
  • Our Marketing function is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories
  • Develop and execute a comprehensive social media strategy, identify target audiences and platform-specific approaches to drive growth and engagement, and leverage insights from analytics tools to refine strategies
  • Build and nurture online communities (e.g. discussion forums, member groups), respond to engagement and develop advocacy among followers
  • Create campaigns, events, and activity that increase member participation, and develop both online and offline initiatives to grow community engagement
  • Lead the social media team and foster creativity, collaboration, and performance across the Brand and Communications department
  • Partner with the Head of Content Marketing to oversee the creation, curation and management of engaging content tailored to social platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube) and relevant community channels
  • Drive influencer and ambassador strategies including identification, outreach, collaboration and measurement
  • Stay current on social media trends, platform updates, emerging technologies, and competitor activity to recommend new tools, approaches, and share with the wider business
  • Manage sensitive issues, monitor brand sentiment, and work closely with PR/legal teams to protect and uphold the brand’s reputation across platforms

Salary benchmarks

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Company

Company benefits

  • Blue Light Card HQ: A great open-plan office space which includes free onsite parking, EV charging points, gym, kitchen areas, table tennis, pool table, TV and video games and free onsite refreshments & snacks
  • Hybrid working: We promote hybrid working for all colleagues dependent on your role requirements. Flexible start and finish times are considered on an individual basis
  • Annual leave: We offer an annual leave allowance of 25 days, plus the UK bank holidays. On top of this, everyone is entitled to an additional day off for their birthday, and a buy/sell holiday scheme
  • Get involved: Colleagues can join our Culture Club which meets regularly to discuss and arrange events. There's also regular surveys so you can provide anonymous feedback on your experience. And yes, we do listen!
  • Company bonus scheme: Every colleague is eligible to participate in our annual company bonus scheme. The scheme is based on overall company performance
  • Group pension plan: We operate an auto-enrolment pension scheme which is facilitated by Aviva
  • Your own Blue Light Card: You'll have exclusive access to your very own Blue Light Card, accessing thousands of discounts on the brands you love, both online and on the high street
  • Life assurance: A benefit that we don't ever want to have to rely on, but having it gives peace of mind should the worst happen. All our colleagues are eligible for 4 x salary life assurance cover
  • Sick pay: Company sick pay is payable from the first day of your sickness absence and is equal to your full basic salary if you have up to 4 weeks off sick
  • Enhanced parental leave & time off for dependents: All colleagues are entitled to up to 52 weeks' maternity leave and 2 weeks paternity leave. We also offer up to 5 days paid leave for those last minute dependent related emergencies
  • Gym: The physical and mental health of our colleagues is vital, so we have a state-of-the-art gym, with shower and changing facilities (of course) and we run free HIIT and stretch classes each week
  • Mental wellbeing: We deliver mental health awareness sessions and training for mental health first aiders. We run activities for Mental Health Awareness Week, such as on-site massage therapy and give hints and tips on how to look after your mental wellbeing
  • Company funded private medical insurance: Following the successful completion of your probationary period, you'll be eligible to join the company's private medical insurance scheme facilitated by BUPA
  • Colleague assistance programme: Whatever's on your mind, whenever you need help, you can turn to the Legal & General colleague assistance programme which will be ready to provide confidential support 24/7
  • Health cash plan: Get money back on the cost of everyday medical expenses. You'll receive an annual limit to claim back on expenditure such as the opticians, dental treatments, physiotherapy, prescription charges and much more

Our take

Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.

To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.

With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle