Product Marketing Lead, Gusto
Embedded Payroll
$127-157k
2-3 days a week in office
Automated payroll, benefits & HR platform
Job no longer available
Automated payroll, benefits & HR platform
1001+ employees
Job no longer available
$127-157k
2-3 days a week in office
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- This role is a good fit for a marketing generalist with experience and/or a particular interest in product marketing (PMM) or a product marketer excited about a generalist perspective on the role
- The ideal candidate will have experience supporting an enterprise B2B demand gen and sales funnel, a passion for understanding different market niches, and enjoy the challenge of simplifying complex inputs to key benefits that sellers can work with repeatedly
- BA/BS degree or relevant experience; advanced degree and/or startup experience a plus
- 5+ years’ in marketing experience; ideal direct PMM work
- Past work in product marketing (ideal) and/or experience in marketing and/or product management; product marketing training/ certifications a plus
- Ability to synthesize clear communications (written and verbal) from complex inputs
- Strong work ethic
- Openness to feedback and coaching
What the job involves
- As a Product Marketing Lead (PMM) for Gusto Embedded, your work will be foundational to positioning Gusto’s transition from an application company to an embedded fintech platform provider
- You will ensure that our partnerships team understands the needs of software companies in different markets and that those partners understand the needs of their customers when it comes to payroll, benefits, and other in-app people features
- Your primary responsibilities will include: positioning new product offerings, adapting messaging for different market segments, and creating supporting content for our demand programs
- Successful embedded payroll partners need to i) understand the strategic benefits of getting into the payroll business and ii) align cross-functional teams to market, sell, and support their small and medium business (SMB) end customers
- You will spend the majority of your time creating internal and external content assets targeting our software company partners
- However, you will repurpose your insights to help make those partners successful once they have built and launched their own payroll products
- Create & update messaging + positioning for different market segments
- Create internal content, trainings, and enable the go-to-market teams on key messages
- Create and maintain partner-facing collateral and sales assets
- Author blog posts, develop virtual events (ex. webinars), and help produce video assets
- Collaborate with Partnerships to customize collateral or assets to support individual, high-priority partner opportunities (including ABM tactics)
- Collaborate with Product teams to position and release new functionality
- Support user & buyer research initiatives
- Update and maintain buyer & user personas
Otta's take
Xav Kearney
CTO of Otta
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Insights
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Founders
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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