Senior Copywriter, Crunchyroll
$84.8-106k
+ Performance bonus
2 days a week in office (Culver City, CA)
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$84.8-106k
+ Performance bonus
2 days a week in office (Culver City, CA)
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 5+ years of experience in corporate and editorial copywriting, with a portfolio demonstrating your ability to write for different brands and global audiences
- Experience with editorial copywriting for Customer Experience Teams
- Familiarity with HTML, CSS, and JavaScript
- Experience with digital CMS software
- Experience in user design and creative content development
- Experience managing multiple projects and deadlines simultaneously to deliver high-quality content
- Experience mentoring junior copywriters and providing constructive feedback
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field
What the job involves
- As a Senior Copywriter, you will contribute to a positive brand image by promoting Crunchyroll's identity as a leader in anime and entertainment content
- You will create clear and engaging Customer Support content in collaboration with global teams to ensure consistency for global audiences. You will enhance the Crunchyroll customer experience by improving content efficiency and accuracy, strengthening brand consistency, supporting global expansion and localization, and applying a data-driven content strategy
- Editing and Proofreading: Review and edit copy written by team members to ensure accuracy, consistency, and adherence to brand standards. Provide constructive feedback and guidance
- Brand Guideline Adherence: Maintain consistency and coherence across all written materials
- Content Publishing: Ensure error-free publication of customer-facing content
- Data-Driven Strategy: Use metrics and analytics to guide content strategy
- Collaboration: Cultivate relationships with content developers, Brand, and Marketing Teams to calibrate across all content projects
- Global Coordination: Work with content developers, Brand, and Marketing Teams to align content and ensure consistent messaging across regions
- Content Creation: Develop high-quality, engaging copy that is engaging, accurate, and aligned with Crunchyroll's editorial style and Customer Service voice
- Process Improvement: Identify opportunities for improving content processes and implement changes
- In the role of Senior Copywriter, you will report to the Senior Manager, Global Knowledge Management
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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