Senior B2B Marketing Manager, Dow Jones
EMEA, Corporates
3 days a week in office
Business news and financial information publishing
Be an early applicant
Business news and financial information publishing
1001+ employees
Be an early applicant
3 days a week in office
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- We are looking for a strategic Marketing Manager, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth in EMEA (Europe, Middle East and Africa)
- A minimum of 10 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/ or Account Based Marketing targeting Fortune 1000 corporate customers
- Experience in B2B marketing to Manufacturing, Oil & Gas and/or Pharmaceutical companies is a plus
- Experience strategizing and executing event experiences is highly preferred
- “One-to-Few” Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts
- Experience in marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 non-financial companies is a plus
- Proven experience working with multiple business stakeholders and driving consensus around client centric strategies
- Fluency in spoken and written English. Knowledge of other languages such as French, German, Spanish, or Swedish will be an advantage
- Experience in effectively managing marketing budget and time, and ensuring maximum return on investment
- Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts
- Ability to thrive in a fast paced, dynamic environment and manage multiple priorities
- Adept at data analysis and using data to tell stories and drive strategy
What the job involves
- This role is based in-person in London or Paris, working on-site in our office three days a week, reporting to the Senior Director of Marketing EMEA
- As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance
- The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts
- In this role, you’ll be responsible for marketing to Fortune 1000 companies in Manufacturing, Oil & Gas, Pharma and other non-financial industries, and driving in partnership with sales and product, revenue growth in these segments and key accounts within
- To achieve this you will execute a global plan regionally to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients
- We are shifting to this new industry and account focused model and you will be part of this exciting transformation
- Develop and maintain a deep understanding of Manufacturing, Oil & Gas, Pharmaceuticals industries, market trends, customer needs and competition in the EMEA region. Continuously assess them to identify new business opportunities and optimize strategy
- Work with the Sales and Data teams to develop and maintain a deep understanding of the select accounts we will target within each industry
- Based on those insights and business priorities, contribute to the Global Marketing team’s strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select accounts. Working together with sales this strategy will drive revenue growth in those industries and accounts
- Work with regional sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships, and translate this into compelling stories promoted through industry programs and experiences
- Collaborate with the Global Digital Marketing team to build a plan that is effective in reaching and engaging the select industries/accounts in EMEA, driving the necessary awareness and preference. Monitor its effectiveness and provide feedback to improve
- Together with the EMEA Events Marketer, Sales and the Global team develop an annual event marketing strategy that builds awareness and our reputation in select industries, and deepens relationships with key decision makers in select accounts
- Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion
- Partner with the Sales Enablement team to engage sellers around the targeted industries and account initiatives, develop their skills and equip them to have effective customer meetings
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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