SMS & Email Marketing Specialist, Emotive
Text marketing for eCommerce
Open for applications
Text marketing for eCommerce
21-100 employees
Open for applications
21-100 employees
Company mission
Emotive's mission is to humanize the internet.
Role
Who you are
- The ideal candidate has an entrepreneurial mindset and the passion to thrive in a growing business environment, including:
- A Bachelor’s Degree in marketing or other relevant field
- 3+ years of experience building and executing Email & SMS Marketing campaigns
- Experience with web-based marketing applications such as Klaviyo, Attentive, NetSuite, Salesforce etc
- Exceptional attention to detail and organizational skills
- Professional verbal and written communication skills
- Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
- Strong critical thinking and problem-solving skills
- Strong communicator of cross team project management initiatives
- History of understanding email analytics and transforming data into actionable knowledge
- Experience creating responsive email design and using Photoshop
- Able to learn quickly and adapt to changes as needed
What the job involves
- The SMS & Email Marketing Specialist will be focused on working with Emotive’s clients to optimize their SMS & Email experience in partnership with our Customer Success Managers
- You will be responsible for helping with copy testing, flow & broadcast optimization, and deploying list growth strategies to increase SMS and Email signups
- The Retention Marketing Manager will be responsible for Email & SMS Marketing strategy & execution
- As Email and SMS Marketing Specialist, you will be in charge of growing our data base of Email & SMS subscribers, increasing engagement, conversion rate optimization, and project management for promotions and product launches
- You will set up differentiated tactics for Consumers and Professionals
- The successful candidate will be experienced in building strong marketing funnel from lead gen to conversion, and passionately monitor the email industry to adopt best practices and products
Our take
Emotive provides clients with emotionally intelligent messaging services to start conversations around shopping cart abandonment, and promote new products. Its main customers are mid-sized eCommerce businesses on Shopify, Magento, BigCommerce, and WooCommerce.
With more and more businesses using text messages as a marketing channel, Emotive saw a gap in the market and created software that could produce texts that feel more like a real human conversation rather than an automated SMS. The result is a 5-10x conversion rate over traditional SMS marketing.
Having invested past funding in development and the building out of its team, the company is now expanding its platform. It recently acquired Bloom Digital, a marketing agency specializing in SMS and email marketing, to improve platform utility and support the launch of "Emotive Attribution" which will help merchants optimize their marketing spend.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$50m
SERIES B
May 2020
$5.5m
SERIES A
Total funding: $58.3m
Company benefits
- Company equity
- 401k match - we will match up to 3% to invest in your future
- Emotive contributes 85% of employee premiums for medical, dental, and vision coverage
- Unlimited PTO and sick days, 10 company paid holidays, and quarterly mental health days
- Monthly wellness stipend
- Short term & long term disability, as well as life Insurance coverage
Company values
- Strive for 10x, not 10% - 10x initiatives move the needle. Leave the incremental, 10% optimizations for the others
- Take ownership, it’s your company - Building the business starts with you. Make your epic ideas a reality. When you see a problem, move to solve it
- Hit heavy, stay small - Tight-knit, dynamic teams work with more agility
- Win as a team - While there’s always a time and place to celebrate individual accomplishments, no single person is bigger than the team
- Action > Ideas - The only impossible journey is the one you never begin
Company HQ
Sawtelle, Los Angeles, CA
Articles
Leadership
Zachary Wise
(CPO)Co-founded Reefer LLC in February 2015, where they worked for 2 years. Co-founded Emotive in May 2018.
Brian Zatulove
(CEO)Worked at Morgan Stanley for a year before co-founding Reefer as CEO with Zachary in 2015. Founded Emotive in 2018, alongside investing in FlavorCloud and Loop.
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