Senior Content Marketing Manager, PandaDoc
The annual OTE for this role is up to $120,000 - $130,000 USD (base + bonus combined)
Centralised document workflow automation
Be an early applicant
Centralised document workflow automation
501-1000 employees
Be an early applicant
The annual OTE for this role is up to $120,000 - $130,000 USD (base + bonus combined)
501-1000 employees
Company mission
To deliver software that empowers sellers to easily connect and transact with their customers through dynamic personalized documents that build meaningful customer relationships and win more business.
Role
Who you are
- Our ideal candidate is a motivated and creative content marketer with a proven track record of leveraging data and insights to craft compelling content tailored to specific target audiences
- Over 5 years of content marketing experience, with a preference for candidates who have worked in a B2B SaaS environment
- Demonstrated success in crafting engaging and tailored content for specific target audiences to drive meaningful engagement
- Exceptional writing, editing, and proofreading skills demonstrated through a portfolio featuring a diverse range of content types, including blog posts, whitepapers, case studies, and email campaigns
- Proficient in utilizing analytics tools to measure content effectiveness and drive data-driven decision-making
- Experience in A/B testing and optimizing content based on performance metrics
- Excellent communication and collaboration skills enabling effective work with internal teams, external partners, and subject matter experts
- Demonstrated ability to distill complex information into clear and compelling messages
- Expertise in crafting and executing multichannel content distribution strategies, encompassing social media, email marketing, webinars, and partnerships
- Experience with content creation across earned, owned and paid channels
What the job involves
- PandaDoc is in search of a Senior Content Marketing Manager who will be responsible for creating, managing, and optimizing content to effectively convey our brand messaging and engage our target audience, thereby supporting PandaDoc's growth goals
- In this role, you will spearhead the development and execution of a comprehensive content strategy with the overarching objectives of enhancing brand visibility, increasing engagement, and generating leads
- Collaboration with stakeholders from revenue marketing, product marketing, and product management is essential to produce compelling copy, encompassing various formats such as blogs, case studies, nurture email series, white papers, newsletters, product launches, press releases, and more
- This position will report directly to the Sr. Director of Corporate Marketing. Join PandaDoc and contribute to our mission of driving growth through impactful and strategic content marketing
- Conduct a thorough analysis of business objectives, target audience preferences, and industry trends to inform a holistic content strategy
- Implement robust analytics solutions to track key performance indicators (KPIs) and iterate content strategies based on data-driven insights
- Prioritize gathering detailed market research and customer insights to create targeted, relevant content that resonates with specific audience segments
- Establish a content calendar with a diverse mix of content types while maintaining a cohesive brand voice and messaging across all materials
- Develop personalized content pathways aligned with the buyer's journey stages to guide leads through a tailored and impactful experience
- Implement a strategic and coordinated approach to content distribution, ensuring a presence across relevant platforms such as social, email and web to maximize visibility and engagement
- Closely collaborate with the revenue marketing team to align content initiatives with broader campaigns, ensuring a unified and consistent brand message
- Establish regular communication channels with product managers, sales teams, and subject matter experts to remain informed about product developments, industry trends, and valuable customer feedback
- Implement efficient content creation workflows, emphasizing collaboration and adherence to deadlines to streamline the production process (ideation and research to drafting, editing and final publication)
Application process
- Application deadline: 10/17
Our take
The management of formal documentation such as contracts has mostly migrated to digital formats in the last decade. However, existing software will generally have a single function, such as digital signing or storing a document, meaning companies must use various software packages for digital documentation processing.
PandaDoc provides integrated digital document automation software that allows users to manage their documents from the initial creation stages to the final archiving. The company believes that this unified approach will help companies save money from mistakes and improve workflows by allowing all elements of a document to be handled within the same platform.
PandaDoc provides its software in the form of API tools that can be directly integrated into a client's website. It currently provides services for companies such as Drift, SGS and TomTom.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2020
$30m
SERIES B
Mar 2019
$10m
SERIES B
Total funding: $61.5m
Company benefits
- Competitive salary
- Health benefits
- Flexible schedule
- Company equity
- 401K plan
- Regular outings
- Career growth
- Commuter benefits
- Office trips
- Fun team
- Generous PTO
- Education benefits
Company values
- Make an impact
- Have fun
- Learn
- Empathy
Company HQ
Outer Richmond, San Francisco, CA
Articles
Leadership
Mikita Mikado
(CEO)Studied Computer Science at University of Hawaii, and Belarussian State University of Informatics & Radioelectronics. Was CEO of both Coding Staff, and of Quote Roller.
Sergey Barysiuk
(CTO)Studied Computer Science at Belarussian State University of Informatics & Radioelectronics. Was a Software Engineer at EPAM Systems. Worked at SaM Solutions for 3 years, promoted from Senior Software Developer to Trainer. Was Co-founder & CTO of Coding Staff.
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