UK Public Relations Manager, Amazon

Consumer PR

Salary not provided
Mid level

The largest online retailer and technology provider

Be an early applicant


The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Be an early applicant

Salary not provided
Mid level

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.


Who you are

  • The candidate should demonstrate a proven track record for managing effective consumer campaigns for large, fast-moving organisations in the UK, including delivering earned media, social media, and influencer relations activity
  • They will have a deep understanding of the earned and social media landscape in the UK, be passionate about their craft, be an excellent writer, and have an ambition to do great, meaningful work
  • The successful candidate will be an outstanding communicator, who can collaborate closely with teams throughout the business, as well as with stakeholders outside the business including media, influencers, creators, and agency partners
  • They should enjoy working in a fast-paced, start-up culture, and will have experience in either an agency or in-house role
  • Consumer PR expert: a demonstrated feel for what works for a brand
  • Strategic: ensuring that PR activity delivers against business objectives and articulates key messages
  • Collaborative: team player with a willingness to work hard and roll up sleeves to get work done
  • Moves fast: strong bias for action but maintains exceptionally high standards on the work and the results
  • Tactically aware: knowledgeable about what’s going on in the media and with the brand and able to marry the two at short notice for maximum PR benefit
  • Proactive in the extreme: enjoys taking responsibility and making things happen
  • Organised: able to juggle multiple projects simultaneously while managing essential admin work
  • Leadership: able to inspire agencies to deliver and demonstrate responsibility for PR to senior managers
  • Adaptable: able to work in a corporate environment
  • Exercises good judgment: advising others on the best course of action and managing positive and negative media enquiries
  • Social and influencer minded: able to build integrated campaigns that leverage new and emerging digital media including social and influencers
  • Several years of experience in a creative communications role either within a PR Agency or in-house
  • Extensive experience that demonstrates a comfort in dealing with high-level consumer media contacts across news, lifestyle, and broadcast sectors
  • Strong, business-focused writing skills
  • Hands-on experience of digital and social media as well as influencer marketing / communication
  • Issues management experience including development of messaging and Q&A documents
  • Strong competency in basic Office software (Outlook, Excel etc.)


  • Retail background - knowledge of the UK retail and online markets

What the job involves

  • Amazon is seeking a self-motivated and creative individual as a PR Manager for the retail function in the UK
  • They will be responsible for delivering campaigns for large scale shopping moments, which could include events like Prime Day and Black Friday, and creating activity that demonstrates the value customers get while shopping with Amazon
  • This role will be part of the International Stores Comms organisation at Amazon and will report to the Head of Consumer Comms in the UK
  • Develop and manage integrated PR campaigns around key retail moments
  • Deliver campaigns and launches around shopping innovations
  • Write campaign plans, messaging, and media-facing materials
  • Build relations with key media, and be able to pitch and secure top tier coverage
  • Deliver counsel to internal executives on PR challenges and opportunities
  • Work closely with agencies and wider international teams to devise and implement PR activity
  • Work closely with internal teams across the business to deliver projects to deadline
  • Successfully manage fast-moving, complex PR challenges from both the business and the media
  • Support with issues management and crisis comms related to the UK retail business

Salary benchmarks

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.


Some candidates hear
back within 2 weeks

16% employee growth in 12 months


Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Company values

  • Customer obsession rather than competitor focus
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Company HQ

South Lake Union, Seattle, WA


Jeff Bezos

(Executive Chairman)

Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.

Andy Jassy

(President & CEO (not founder))

Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.

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