Product Strategy Director, DoubleVerify

$140-278k

+ Equity + Bonus/commission

Senior and Expert level
New York
DoubleVerify

Software platform for digital media

Be an early applicant

DoubleVerify

Software platform for digital media

1001+ employees

B2BSecurityMarketingPublishingAnalyticsSaaSAdvertising

Be an early applicant

$140-278k

+ Equity + Bonus/commission

Senior and Expert level
New York

1001+ employees

B2BSecurityMarketingPublishingAnalyticsSaaSAdvertising

Company mission

DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.

Role

Who you are

  • 8+ years of full time working experience in online advertising
  • Past experience working directly with clients and supporting client-facing teams
  • Strong analytical skills and critical thinking
  • Excellent verbal and written communication skills
  • Organized with a rigorous attention to detail
  • Ability to converse and work equally as well between sales, technical, client, and leadership teams

Desirable

  • Background in product marketing and/or other marketing disciplines
  • Deep knowledge and experience with digital advertising technologies
  • Experience with verification, activation, performance and/or outcomes advertising solutions
  • Successfully led new products or features to market
  • Experience working as a digital media planner or related field

What the job involves

  • The Product Strategy Director is a key player in the Innovation team
  • They will help capture the voice of the customer and state of the market, define strategy and vision across potential product investments, and amplify our product vision in the market
  • The role requires a solid understanding of the digital advertising ecosystem and technologies, the ability to communicate and influence across a variety of stakeholders and teams, a focus on developing internal and external content that effectively captures the customer voice, and a strong level of organization and attention to detail
  • Represent the voice of the customer by managing the intake and backlog of customer, general market and internal sales teams product priority requests
  • Partner with product, commercial and partnership teams during planning cycles to insert customer and business needs into the prioritization process
  • Develop internal and external content that highlights customer value and strategic direction for all releases within the product roadmap
  • Manage the innovation team roadmap presentation as part of external customer presentations
  • Contribute to industry thought leadership by authoring and collaborating on webinars, conferences, and other thought leadership
  • Understand business and client use cases, along with an understanding of technical functionality, across the full suite DV’s Products
  • Be an advocate for customers and client-facing teams by understanding the DV customer and commercial expectations and help Product bridge the gap to be a good internal partner
  • Understand competitive position of products and guide product teams to develop differentiated solutions that are best in the industry

Our take

The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.

Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.

The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

16% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Oct 2020

$350m

GROWTH EQUITY VC

Aug 2011

$33m

LATE VC

Total funding: $396.5m

Company benefits

  • Health and Fitness Reimbursement
  • Unlimited paid time off policy
  • Work from home opportunities
  • Health insurance
  • 401k
  • Healthcare coverage
  • Virtual company events
  • Tuition reimbursement

Company values

  • Passion - We are driven
  • Accountability - We do what's right (the right way).
  • Collaboration - We deliver better together.
  • Trailblazing - We invent a way.

Company HQ

SoHo, New York, NY

Articles

Leadership

Mark Zagorski

(CEO (Not Founder))

Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.

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