Senior Marketing Manager, Tinder
Canada
CA$105-125k
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
CA$105-125k
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- If you have a great marketing experience for a global brand, love for the culture and a passion for new technology, we want to hear from you
- Bachelor’s degree. MBA or Masters not essential, but a plus
- 8+ years of experience in marketing or ad agency (a mix of agency and client-side is a plus) with deep knowledge of consumer branding
- Digital and social media marketing experience
- Experience working with small and large agencies, from leading briefs to 360 execution and delivery
- Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis
- Innovative mind with a highly developed curiosity to try and test new things- Excellent project management skills and execution abilities
- Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
- Organized, attentive to detail, and proactively takes initiative
- Outstanding verbal and written communication skills
- Experience working in an app company is a plus
- Excellent soft skills with a team player attitude
- A deep and up-to-dated understanding of Canadian Gen Z culture
- Passion for brand storytelling and content creation
- Strong mix of creative and analytical capabilities in combination with a hands-on mentality to get things done
- Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
- Organized, attentive-to-detail, and proactively takes initiative
- Exceptional verbal and written communication skills
- High influential capacity and great negotiation skills
- Excellent project management skills and executional abilities
- English & French Canadian speakers are a plus!
What the job involves
- We are looking for a Senior Marketing Manager to help us grow and elevate our brand perception in Canada
- This role will lead the development and execution of marketing strategies and integrated go-to-market plans
- Execute 360 degree marketing campaigns to tie into Tinder’s brand narrative and positioning in the Canadian market
- Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
- Map out appropriate marketing mix and make strategic recommendations on paid media mix for all campaigns
- Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics
- Lead agency relationships and align the overall communication strategy with key partners in Canada
- Work cross functionally and build relationships with internal creative, PR, Business Development, Partnerships, Product, Design, and Content Teams in order to strengthen ideas and creative, and build holistic and effective campaigns
- Collaborate with internal stakeholders globally, sharing best practices and learning from other countries initiatives
- Draft strategic briefs and assemble presentation decks
- Operationally support local events and partnership executions
- Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within Canada
- Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
- Report directly to the VP of Global Marketing and manage partners/vendors
- Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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