Senior Director of Creative Strategy & Creative SharkNinja, SharkNinja
3 days a week in office (Needham, MA)
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
3 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Marketing, Design, Fine Arts, or a related field. Master’s degree preferred
- 10+ years of experience in a creative leadership role, with a strong background in both creative strategy and hands-on creative execution
- Proven track record of developing and executing successful creative strategies that drive brand growth and engagement
- Strong leadership and team management skills, with experience leading multidisciplinary creative teams
- Excellent communication and collaboration skills, with a demonstrated ability to work effectively across functions and levels
- Deep understanding of current creative trends, technologies, and best practices in digital, social, and experiential marketing
- A strong portfolio showcasing innovative and impactful creative work across various platforms
- Proficiency in industry-standard creative software and tools
What the job involves
- The Senior Director, Creative Strategist and Creative at SharkNinja is a hybrid leadership role that combines strategic thinking with hands-on creative execution
- This role is responsible for driving the development and execution of innovative creative strategies that align with SharkNinja’s product innovation vision and business goals
- The ideal candidate is both a visionary strategist and a talented creative leader who can inspire teams, develop compelling concepts, and ensure the delivery of high-quality, impactful creative work across all platforms
- Lead the development of creative strategies that drive breakthrough product first storytelling, customer engagement, and business growth
- Collaborate with marketing, product, ci, creative and production teams to align creative strategies with broader business objectives and market trends
- Utilize market research, consumer insights, and data analytics to inform and refine creative strategies, ensuring they resonate with target audiences
- Oversee the creation and execution of high-impact creative concepts across all brand touchpoints, including digital, social, print, and experiential
- Lead and inspire a team of designers, copywriters, art directors, and other creatives to produce innovative and compelling work that meets SharkNinja’s high standards
- Provide hands-on creative direction and feedback, ensuring all creative outputs are on-brand, on-strategy, and visually captivating
- Work closely with cross-functional teams, including product development, marketing, and digital, to ensure creative strategies are effectively integrated into broader campaigns and initiatives
- Partner with the digital and social media teams to develop content strategies and executions that maximize engagement and reach on various platforms
- Collaborate with external agencies and vendors as needed to augment internal creative capabilities and deliver exceptional work
- Ensure the consistency and integrity of the SharkNinja brand across all creative executions
- Oversee the development and maintenance of brand guidelines, ensuring all creative work aligns with the brand’s identity, voice, and visual language
- Lead efforts to continuously evolve and strengthen the SharkNinja brand, keeping it fresh, relevant, and differentiated in the market
- Stay ahead of industry trends, emerging technologies, and cultural shifts to inform and inspire creative strategies and executions
- Explore new creative opportunities, platforms, and mediums to keep the SharkNinja brand at the forefront of innovation
- Foster a culture of creativity and innovation within the team, encouraging experimentation and out-of-the-box thinking
- Lead, mentor, and develop a multidisciplinary creative team, fostering a collaborative and high-performance work environment
- Provide ongoing coaching and feedback to team members, helping them to grow their skills and advance their careers
- Oversee recruitment and onboarding of new creative talent, ensuring the team has the skills and diversity needed to meet evolving business needs
- Oversee the end-to-end execution of creative projects, ensuring they are delivered on time, within budget, and to the highest quality standards
- Implement and maintain efficient project management processes, tools, and workflows to streamline creative production
- Manage relationships with external partners, ensuring their work meets SharkNinja’s quality and brand standards
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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