• 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment
• Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets
• Familiarity with digital acquisition channels including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display
• Strong understanding of the software buying journey with the ability to develop full-funnel media campaigns that drive awareness and lead to acquisition
• Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments
• Strong analytical skills and the ability to use data to inform decision-making and strategy development - you pay special attention to KPIs like MQLs, CPLs, MRR, CAC, Payback, and more
• Excellent written and verbal communication skills, with the ability to create copy and to work with brand and design teams to build memorable and relevant creatives
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Desirable

• As the Performance Marketing Manager at 7shifts, you’ll build, manage, and optimize paid media campaigns across online and offline channels, leveraging your expertise to drive demand and generate efficient revenue
• Reporting to the Sr. Manager, Integrated Marketing, you’ll get to unleash your creativity, managing a multi-million dollar budget to drive experimentation across our inbound funnel, helping attract qualified traffic and leads
• Collaborating with cross-functional teams, you’ll develop campaigns tailored to our target audience and aligned with business goals, all while keeping a finger on the pulse to ensure our strategies are always on the cutting edge of marketing and technology
• Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, OOH, and more
• Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics
• Manage and allocate the digital marketing budget effectively to maximize ROI
• Work cross-functionally with Content, Design, Sales, Product, and external partners to ensure cohesive and effective marketing efforts
• Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance
• Utilize and manage various digital marketing tools (e.g., Google Analytics 4, Google Ads Editor, Meta Ads, LinkedIn Campaign Manager) to enhance campaign effectiveness and efficiency