Associate Director, Kargo
Research & Insights
$110-120k
OTE
Mobile advertisement platform
Job no longer available
Mobile advertisement platform
501-1000 employees
Job no longer available
$110-120k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and has a strong understanding of the media landscape
- Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
- The ability to provide consultation to our advertising agencies, clients and brands both pre and post campaign with factual learnings and advice to make recommendations that will drive success
- Experience analyzing the ROI of media campaigns and initiatives
- Direct experience with research services like comScore, Adelaide, Upwave, Nielsen,Millward, Brown eMarketer etc
- Ability to lead and handle changing priorities in a complex, fast-paced business environment
- Positive, strong interpersonal skills and ability to form professional and working relationships
- Experience communicating project findings to internal and external partners
- Accuracy and attention to detail is important
- Strategic problem solver with strong analytical skills, who can find and tell a clear story based on data
- Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
- Experience in quantitative and qualitative research methodologies
- Experience in managing and mentoring direct reports
- Ability to automate data and build dashboards
What the job involves
- The Associate Director of Research & Insights is responsible for developing a deep understanding of Kargo’s strength in delivering ads on premium publisher sites and then measuring those findings across campaigns
- The Research and Insights team supports various research/insights initiatives throughout the company
- We also collaborate with teams in the US and abroad to measure Kargo's impact in driving advertising performance across the globe
- Participate in client- facing strategy sessions and research presentations to further relationships and educate Kargo’s advertisers, clients and agencies on the power of Kargo
- For all projects, ensure outcomes are insightful and deliver on business needs; infuse Kargo’s perspective into projects; shape outputs to ‘bring the audience to life’ and champion communication of results throughout the organization
- Support Kargo’s preferred partners with innovative research that spans across CTV and Digital
- Identify, investigate, and evaluate new media measurement models, data sources, and research partners
- Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from custom research and syndicated sources
- Measure and analyze campaign data to measure effectiveness of digital and CTV strategies, and effectively communicate insights with the broader teams and clients
- Assist in developing and implementing unique thought leadership research for the company that can be used to develop deeper insights and showcase Kargo being thought leaders to our clients and agencies
- Collaborate closely with cross functional teams including Sales teams, Marketing, and Product to align on project goals, methodology and potential outcomes
- Work with Data team to mine 1st party data that can be used for product development, sales and marketing
- Oversee and support coaching, mentoring, and developing of direct reports
- Participate in industry conferences and provide POVs on key research methodologies and measurement trends in media
Otta's take
Xav Kearney
CTO of Otta
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Insights
20% employee growth in 12 months
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Founders
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
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