TikTok Content Creator, Quince
$70-75k
Affordable luxury fashion and home goods brand
Open for applications
Affordable luxury fashion and home goods brand
201-500 employees
Open for applications
$70-75k
201-500 employees
Company mission
To create products of equal or greater quality than the leading luxury brands at a much lower price.
Role
Who you are
- The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes
- The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent
- Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers
- If you're passionate about telling stories through visuals and building authentic community, this is the role for you!
- 1-3+ years of social media and content creation experience, specifically video content preferred
- *Demonstrated ease and confidence behind the camera
- *Proficient in video editing for TikTok
- Strong understanding and utilization of TikTok-native trends, language, and sounds
- Capable of ideation, storytelling, and collaborative work with the larger Quince Social + Community team
- Proven success in growing a brand presence on TikTok
- Creative, organized and detail-oriented with the ability to balance multiple projects. Adept at meeting deadlines and quick turnaround times with edits
- Experience with social media management and project management tools (Dash Hudson, Google Analytics, etc)
- Deep knowledge of the social media & influencer landscape – including fast-paced trends, cultural trends, channel growth and brand partnerships
- Growth mindset ready to innovate and work collaboratively with a small startup team
- Candidate located in San Francisco Bay Area
What the job involves
- Reporting to the Social + Community Manager, the TikTok Content Creator / Coordinator will assist in the management of TikTok primarily – ranging from content creation, creative ideation, calendar planning and management, channel reporting, community management, and everything in between
- They will work closely with our Social + Community Manager on TikTok strategy and execution to drive engagement and value through creating on-camera, best-in-class, on-trend content, building impactful relationships with content creators and fans through community management, developing data-driven methodologies for reporting value, and always researching trends and ideas to identify new content opportunities
- The TikTok Content Creator / Coordinator carries the brand voice of Quince’s TikTok channel – by actively engaging with our community and curating social-first, on-trend content that stays true to our brand aesthetic and identity
- This person is responsible for helping drive the brand’s social media presence on TikTok primarily by creating engaging, best-in-class content that will ultimately drive customer engagement and conversion to the website
- Work closely with the Social Media team to develop and execute social-first content for potential leverage on TikTok
- Ability to conceptualize and create compelling content (shooting live or original content as-needed) for Quince’s TikTok to drive growth and engagement, based on platform trends and best-practices. Types of video content to be conducted include but are not limited to: on-set campaign shoots, in-studio shoots, BTS content at photoshoots, on-camera / greenscreen video concepts, content series such as “How To” videos, and in-office content leveraging Quince employees in our San Francisco office, etc
- Collaborate closely with the Creative and Social + Community team to develop and execute video concepts that align with the brand's aesthetic and marketing objectives
- Identify creators and influencers to partner with on the platform – in gifted, organic and paid capacities as we scale this channel. Partner with our Associate Manager of Brand Partnership & Influencer Outreach to assist in the outreach and product shipment of all TikTok influencer orders, maintaining professionalism and organization throughout the process
- Working hand in hand with our Social + Community Manager, managing the TikTok calendar and posting daily on Quince’s TikTok - writing ‘post copy’ for the various social media channels, ensuring all copy is aligned with brand guidelines. Implement a consistent posting schedule optimizing times for maximum reach and engagement
- Own community management on TikTok, engaging, interacting and replying to both owned content and tagged content to help our customers feel seen and valued by Quince. Surface key learnings from our community to our leadership team
- Analyze and report on video content performance on a daily, weekly and monthly basis to continually refine and optimize TikTok content strategy
- Identify best practices, trends and fresh content ideas to drive performance on organic and paid social channels. Be on the pulse of channel trends, new platforms and the overall industry landscape – always researching and forecasting trends and ideas to identify new opportunities
- All other duties as assigned
Our take
The rise in fast fashion has brought widespread awareness of the alarming waste of resources and the significant environmental impact caused by the industry. Recognizing these concerns, Quince is looking to address these issues and offer a more sustainable alternative to consumers.
Quince is a direct-to-consumer brand that offers high-quality products at lower prices by cutting out the middleman. The company focuses on providing wardrobe staples and home goods, with an emphasis on minimalism, simplicity, and timeless designs.
Quince works directly with factories to produce inventory on a near-just-in-time basis. By eliminating unnecessary intermediaries, Quince can streamline the supply chain and reduce financial and environmental waste. This approach allows Quince to ship goods directly to consumers' doorsteps, minimizing transportation and warehousing costs and as a result, providing customers with a more efficient and sustainable shopping experience.
Kirsty
Company Specialist
Insights
Company
Funding (1 round)
May 2023
$77m
SERIES B
Total funding: $77m
Company values
- Quality: Quality shouldn’t be a luxury. We choose premium materials and designs that stand the test of time. Our products feel nicer and last longer, on purpose
- Sustainability: Sustainability is built into everything we do. Whenever possible, we choose organic materials, environmentally conscientious packaging and ethical business practices
- Affordability: Everyone should have access to nice things. We keep prices low by using a factory-direct model that cuts out the supply-chain middlemen and reduces costs
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Sid Gupta
(CEO)Graduated from Stanford University with an MBA in Finance. Previously the Founder and CEO of Lolli and Pops as well as the Director of Strategy at TechTurn.
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