Head of Social Media, Wealthfront
$145-182k
+ Equity and discretionary bonus
Automated investment management
Open for applications
Automated investment management
201-500 employees
Open for applications
$145-182k
+ Equity and discretionary bonus
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- 8-12 years experience in social media management within a consumer-facing tech company. Prior experience in fintech or finance is preferred but not required
- Proven track record of launching and scaling social media channels, developing and managing cross-functional campaigns, and significantly increasing engagement and follower count
- Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry, with particular experience on Instagram and LinkedIn
- Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts. Experience with graphic design/video creation is a huge plus
- Demonstrated ability launching complex cross-functional projects, including social-first giveaways/sweepstakes and campaigns with demonstrated business impact
- Experience managing and/or mentoring junior team members as well as agency partners
- Excellent cross-functional project management skills and ability to distill and present key insights to company stakeholders
- Passion for learning about and improving your own personal finances. Previous experience creating content about personal finance and/or investing is a huge plus!
What the job involves
- Wealthfront is looking for a Head of Social Media to drive our social media strategy and reach more of our audience with creative content and campaigns
- You will report to Elly Stolnitz, Director of Consumer Comms and manage our Social Media Associate. You will partner closely with our Editorial Lead as well as our marketing, creative and product teams
- Bringing our brand voice to life across our social channels and speaking to our audience in a way that is relevant to them
- Working cross-functionally with marketing, product and design to execute on product launches and social campaigns
- Creating strategies to scale existing channels and recommending new channels to explore and test
- Developing creative consumer-facing campaigns that increase engagement and brand awareness
- Collaborating with data science and consumer insights to measure the business impact of our social media channels
- Oversee and manage day-to-day execution of Wealthfront’s social media channels
- Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives
- Develop and implement strategies to increase followers and engagement on priority channels
- Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue
- Measure and analyze the business impact of Wealthfront’s social channels and develop strategies to improve outcomes
- Manage social media team members, establish clear goals and benchmarks for channels and campaigns, and use data to iterate on content strategy
- Stay on top of social media trends and flag relevant opportunities to insert Wealthfront into the conversation
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, with more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Wealthfront is diversifying its offerings, branching into high-interest checking accounts and investment advice.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- 401(k)
- Medical/Vision/Dental insurance
- HSA contributions for high deductible plans
- Discretionary time off policy
- 16 weeks of paid parental leave (both parents)
- Flexible working hours
- Monthly wellness reimbursement
Company values
- Client-centricity: Wealthfront puts its clients first, providing personalized financial advice and investment management services to help them achieve their financial goals
- Transparency: Wealthfront values transparency in all aspects of its business, from its investment strategies to its fees and pricing
- Innovation: Wealthfront is committed to innovation, using cutting-edge technology to provide its clients with the best possible financial services and products
- Continuous learning: Wealthfront encourages its employees to continuously learn and grow, providing opportunities for professional development and advancement
Company HQ
University South, Palo Alto, CA
Articles
Leadership
Dan Carroll
(CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
Andy Rachleff
(Executive Chairman)Prior to Wealthfront, they co-founded and was General Partner of Benchmark Capital, where they were responsible for investing in a number of successful companies including Equinix, Juniper Networks, and Opsware.
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