Creative Strategy and Operations Associate, The Athletic
$67-70k
Subscription based publisher of sports content
Be an early applicant
Subscription based publisher of sports content
501-1000 employees
Be an early applicant
$67-70k
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- The successful candidate will be highly organized and adept at working in a fast-paced, constantly evolving environment with the ability to manage multiple projects simultaneously
- Creative and analytical skills are also essential for this role, which is critical to supporting the day-to-day integration of our editorial, operations and commercial teams
- 2+ years of digital operations, editorial, partnerships or product experience, ideally in media or agency environment
- Proficient with organizational tools such as Google Sheets, Airtable and Smartsheet
- Experience working cross-functionally in complex business environments
- Deep sports knowledge
- Exceptional written and verbal communication skills
- A passion and understanding of The Athletic and our content
- Critical thinker about content promotion, partnerships and product
- Creative, strategic mindset in which no task is too big or small
What the job involves
- The Athletic is seeking an energetic self-starter with enthusiasm for collaborative work to join our Creative Strategy and Operations team
- Actively participate in brainstorming sessions with colleagues on the creative team to develop innovative ideas around major moments throughout the sports calendar across multiple platforms that will appeal to a wide audience and have commercial potential
- Collaborate with our Business Development and Sales teams on key revenue-driving initiatives
- Write and edit briefs that communicate ideas clearly to all stakeholders
- Work closely with program managers to ensure seamless execution of sponsored campaigns
- Coordinate across multiple teams on launches of major new content initiatives, such as podcasts, newsletters and verticals
- Communicate campaign and key launch results to relevant stakeholders
- Liaise with our Analytics teams to help with planning and implementation of content strategy
- Assist leadership in developing and maintaining sound processes and thorough documentation
- Maintain strong relationships across the entire business to ensure smooth processes
- Lead effective and efficient meetings with multiple stakeholders
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, the Athletic has found significant success and was acquired by the New York times in 2022.
This collaboration was criticised at the time by investors who believed that the Athletic was undersold. However, despite The Athletic operating at a loss since the takeover, it's clear that the New York Times perceives the subscription magazine as a long-term investment, predicting that it will be operating at a profit within the next 4 years. This will be aided by accelerated customer growth and the growing trend of subscription-based sports news.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
20% female employees
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.5m
Company values
- Move forward fearlessly - We are a company that is redefining the way fans get access to sports content. We’ve never been afraid to push the envelope and will continue to build a better experience on behalf of our team and our readers
- Be authentic - Credibility and a unique approach to storytelling are at the core of everything we publish. Covering the best stories with integrity, our writers are encouraged to build their own brand and act as leading sources of truth
- Never settle. No shortcuts - We are relentless in our pursuit of the most in-depth, substantive sports coverage. Our model allows us to create and publish content on our own terms. We employ an unrivaled team of editors and writers who put in the hard work
- Build community - We are at our best when we empower all perspectives and hold each other accountable. We foster a unique community unlike any other, where sports fans and writers can come together to share ideas, display their passions, and engage in meaningful debate
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
Alex Mather
(CEO & Co-Founder)Vice President at startup building a community for athletes called Strava before founding The Athletic
People progressing
Joined as a Product Manager, promoted to VP Product Marketing after 7 months. They were promoted to Senior Vice President of Marketing in November 2020 and became Chief Growth Officer in March 2022.
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