Growth Marketing Manager, Faire
Social / Experimentation
$135.5-186.5k
+ Equity
Online wholesale marketplace
Open for applications
Online wholesale marketplace
1001+ employees
Open for applications
$135.5-186.5k
+ Equity
1001+ employees
Company mission
To empower entrepreneurs around the world to chase their dreams.
Role
Who you are
- 4+ years of direct, hands-on experience managing campaigns on Meta and other paid social platforms, focused on optimizing for down-funnel metrics (payback, ROAS, etc.)
- Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
- Proficiency with marketing automation tools (Smartly or similar feed-based campaign management tools) is a strong plus
- Experience in managing a cross-border program is a plus
- Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
- AB testing knowledge and experience
- Experience working cross-functionally to generate new insights and develop testing ideas
- Strong organization skills, attention to detail, and a passion for optimizing processes
- Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
- Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
What the job involves
- We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. There are two main components of this role:
- 1) overseeing the day-to-day management of our paid social channels, which includes conducting optimization tests to improve efficiency
- 2) exploring new opportunities to extend our reach beyond existing paid marketing channels
- The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends
- Manage paid social campaigns through the Smartly platform, focusing on scalable and efficient user growth
- Test and scale new channels and growth opportunities
- Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
- Run our Europe paid marketing program alongside the International team
- Generate insights about our customers and regularly conduct tests including (but not limited to) creative/copy testing, landing page optimization, and audience targeting, to optimize the full-funnel experience
- Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
- Work cross-functionally alongside Product, Creative, Data Science, Finance, International and other Marketing functions to develop and run impactful experiments
Our take
Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
109% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I joined Faire over a month ago and the onboarding has been very comprehensive including some additional material that has been extremely helpful..."
Funding (last 2 of 10 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare
- All of our offices have been designed with local in mind—from our architects to our coffee blends
- Paid vacation time, holidays, and company-wide “Faire Fundays.”
- Including a monthly credit toward your wellness-related programs
- Generous parental and family leave, as well as fertility support benefits
- Including free access to Modern Health therapists and resources
- Optional morning meditation, plus a free Headspace membership
- Faire will match up to US$250 of your charitable donations, every year
- For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
- Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore
Company values
- We serve our community
- We seek the truth
- We’re all owners
- We embrace the adventure
- We’re kind
Articles
Founders
Max Rhodes
(CEO)Was previously an Advisor at Blunt Umbrellas and Director of Consumer Product at Square.
Daniele Perito
(Advisor)Former Director of Security and Risk Engineering at Square, prior to co-founding Faire.
Marcelo Cortes
(CTO)Previously a Senior Software Engineer at Google. Before that, co-founded FreePoint Inc.
Jeff Kolovson
(COO)Was Operations Lead at Square. Before that was a Business Analust for McKinsey and Co.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity & Inclusion at Faire
Clarence Sanon (Engagement and Inclusion Manager)
- We have internal structures and mechanisms that acknowledge and counteract organizational bias while ensuring equitable opportunity across the organization.
- Our teams are balanced across demographic backgrounds and identities, ensuring equity at all levels of the organization and ensuring a region-specific nuance
- Faire Femmes: Our mission is to build a space that is inclusive, safe, and empowering for those who identify as women to succeed
- HUE: Our mission is to create a safe space where folks of colour can feel comfortable being themselves and talk to folks who get it. We want HUE members to feel confident expressing themselves, their culture, and their heritage
- Flaire: Our mission is to empower all Faire employees to express their whole selves at work, and to make Faire an inclusive environment for all members of the LGBTQ+ community
- Fairents: Our mission is to cultivate Faire into a company where working parents can thrive in their professional ambitions, maximize their impact supporting Faire business goals, and be successful in their pursuit of rewarding & fulfilling journeys as parents
- We have employee resource groups (ERGs) and a cross-functional Diversity, Equity, Inclusion, and Belonging Council (DEIB) at Faire. The DEIB Council works in collaboration with other functions to ensure integration and consideration of DEIB in policies, programs, products, and processes
Share this job
View 52 more jobs at Faire