Online Marketing Specialist, Amazon
Amazon Devices
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
1001+ employees
Company mission
Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Role
Who you are
- Native level fluency in English and German is a must have
- Excellent verbal and written communication skills (both English and German)
- Bachelor’s Degree, preferably in marketing, business, or an analytical discipline - or equivalent work experience
- A demonstrated involvement in creating, launching, and scaling successful online marketing initiatives
- Excellent proficiency in Excel and data understanding
Desirable
- Analytical and quantitative skills, with an aptitude and passion for solving problems
- A track record in driving sales and marketing, or communication based activities, in the digital, e-commerce, or consumer space
- Experience in online marketing channels such as SEO, paid search, email, etc
- Experience in creating marketing copy or in projects that involve creative asset development
- Familiarity with data query languages such as SQL
What the job involves
- The EMEA Devices organization is looking for a German speaking Online Marketing Specialist to be based in London
- You will be joining our Online Marketing team, whose mission is to deliver innovative online customer experiences that are continuously optimized to bring the right Amazon device (such as Echo, Fire TV, Fire Tablets, Kindle, or Amazon smart home/security products) to each customer
- Our team is responsible for developing and executing data-driven merchandising strategies for Amazon Devices across EMEA that offer our customers engaging experiences throughout the purchasing funnel, from product discovery to consideration and purchase
- Driving end-to-end merchandising roadmaps, including executing inputs, continuously monitoring outputs, prioritizing based on impact, and delivering against plans
- Working on marketing strategies to drive demand and new customer acquisition across multiple online traffic channels
- Working closely with multiple stakeholders such as product managers, designers, data scientists, and other international partner teams
- Operating autonomously, delivering against merchandising plans
- Become an expert for Amazon online marketing tools, processes, and related performance metrics
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist
Insights
Company
Company benefits
- Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
- Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
- Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
- Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
- Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
- Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
- Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer
Company values
- Customer obsession rather than competitor focus
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Company HQ
South Lake Union, Seattle, WA
Articles
Founders
Jeff Bezos
(Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO (not founder))Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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