Senior Marketing Manager, Forto
Customer Community
More information about location
Online platform for freight forwarding
Open for applications
Online platform for freight forwarding
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
Simplifying global commerce has been our mission from day one.
Role
Who you are
- Experience: 4+ years in customer advocacy, community management, customer marketing or related fields within a B2B environment
- Proven Track Record: Demonstrated success in securing customer interviews, success stories, and participation in customer marketing activities
- Passion for Engagement: A strong interest in building and refining programs focused on operational excellence
- Storytelling Skills: Ability to create compelling narratives and effectively influence and drive participation within the customer community
- Project Management: Exceptional project management and organizational skills
- Marketing Knowledge: Strong understanding of marketing channels and strategies, with the ability to leverage them for community engagement
- Proactive Approach: A proactive, autonomous approach with a “can do” attitude
- Cross-functional Collaboration: Experience collaborating with cross-functional teams across multiple business units
- Communication Skills: Clear and concise verbal and written communication skills in English and German
- Adaptability: Ability to thrive in a fast-paced environment and demonstrate high initiative
What the job involves
- We seek a Customer Community Marketing Manager to spearhead Forto’s customer engagement efforts within the Customer Lifecycle Marketing Team
- This role integrates customer advocacy with strategic marketing initiatives, focusing on leveraging existing marketing activities to drive impactful interactions and nurture advocacy within our community
- You’ll take ownership of Forto’s customer access programs, facilitating valuable connections with customers to enhance decision-making and ensure a positive customer experience
- This role requires experience in customer marketing and/or community management
- Event Management & Marketing Interactions: Oversee events, advisory boards, and other interactive forums both F2F and virtual to gather continuous feedback and foster community dialogue
- Execute Customer Access Programs: Engage customers in idea generation and early validation of new features and products, ensuring their feedback is integrated into our processes
- Mentor and Support: Guide Forto employees in engaging with customers, streamlining efforts, and creating documentation to support these initiatives
- Establish Processes: Develop infrastructure and processes to sustain customer advocacy and community initiatives effectively
- Collaborate Cross-Functionally: Work closely with product, sales, marketing, and customer care teams to identify customers willing to share their stories and participate in research activities
- Cultivate Relationships: Build direct relationships with customers to serve as a trusted liaison within the organization
- Support Marketing Initiatives: Support and leverage other marketing channels and initiatives to foster customer relationships & advocacy including customer success stories, webinars, video testimonials, and social media content
- Maintain Database: Work with Marketing Operations to maintain and update the customer database based on community criteria to track advocacy and research participation effectively
- Monitor Effectiveness: Use quantitative and qualitative data to assess the impact of initiatives and drive continuous improvement
Our take
Logistics is developing into a paperless digitised industry. The market is expected to grow during the next few years, with digitisation continuing to be one of the key drivers supporting growth by reducing manual processes. Digital freight forwarding carries major benefits, including instant quotes, transparent pricing, comparison of rates and carriers, tracking, easy documentation and more.
Forto is a provider of digitised freight forwarding and supply chain solutions, offering a single platform for managing the journey of a shipping container from origin to destination - a task long-handled with pen, paper and post-it notes. With supply chains strained by shifting consumption patterns and a steep economic recovery, Forto's freight management system can be key for clients to maximise visibility and flexibility of shipments, empowering customers with clearer insights.
Forto's larger clients include online furniture retailer Home 24 and German supermarket chain Edeka. The company's 2022 funding was invested in international expansion, whilst a partnership with climate action tech startup Cozero cemented Forto's ambitions to reduce its carbon footprint across its operations.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2022
$250m
SERIES D
Jun 2021
$240m
SERIES C
Total funding: $616.1m
Company benefits
- Climate Action - Emission Offsetting, Donating Trees, Paperless Office
- Sport - Urban Sports Club Discount, Yoga Sessions, Back Trainings
- Mental Health Platform
- L&D Budget - Trainings & Library, Language Courses
- 2 Performance Cycles
- Visa/Relocation Support
- Onboarding Plan, Remote Onboarding
- Buddy Program
- Inspiring Offices, Flexible desks, Office Shuttles
- Free vegan snacks and drinks
- Regular Events
- Corporate Benefits
- FutureBens
- Pension Scheme
- Employee & Sales Referral Program
- JobRad
- Flexible working hours
- Remote Work, Home Office Equipment
Company values
- We are one
- We love what we do
- We think customer and act owner
- We nail it and scale it
- We focus on impact
Company HQ
Kollwitzkiez, Berlin, BE
Articles
Leadership
Ferry Heilemann
(Board Observer)Co-founded a number of companies, including DailyDeal in 2009, Forto in 2016 and Pirate Impact in 2021.
Erik Muttersbach
(Managing Director)Experienced CTO with more than 10 years of experience building software. Founder of number of tech companies.
Michael Wax
(CEO)Co-founder and CRO of KONUX from 2014-2015, and a Founders Pledge member since 2020.
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