Senior Marketing Analytics Manager, Raisin
Open banking for deposits and savings
Open for applications
Open banking for deposits and savings
501-1000 employees
Open for applications
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus
- Minimum of 5 years experience as a (Marketing) Analyst with a focus on data analysis and interpretation. Leadership experience is a plus
- Strong proficiency in data analytics tools such as Google Analytics, Looker or similar platforms. Knowledge of customer data platforms would be a plus
- Advanced skills in statistical analysis and data visualization tools (e.g., Python, R, Tableau) and in SQL
- Excellent communication skills with the ability to present complex data findings in a clear and understandable manner
- Strong problem-solving and critical-thinking skills
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Basic knowledge and interest in financial products would be a plus
- Good level of English language is essential, knowledge of other European languages (e.g. German, Dutch or Spanish) is a plus
What the job involves
- The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms
- The Senior Manager Marketing Analytics will be responsible for interpreting complex data sets, identifying trends, and providing actionable insights that contribute to the achievement of marketing objectives
- This role is fundamental to help scaling our business in an effective and efficient manner. It will be reporting directly to the CMO and will have the perspective to build an own team as we grow further
- Data Analysis and Interpretation:
- Conduct in-depth analysis of marketing data, including campaign performance, customer behavior, and market trends
- Set-up and run A/B testing in close collaboration with the respective teams
- Translate complex data sets into meaningful insights and actionable recommendations for marketing strategies
- Own and optimize Tracking Setup:
- Own the configuration of Google Tag Manager, being able to change and optimize configuration
- Monitor whether tracking works properly and adjust if needed. Both Web (Snowplow) and Mobile/App
- Align closely with Product and IT regarding optimization of the tracking setup and specify potential improvements
- Performance Measurement and Reporting:
- Align with marketing stakeholders regarding key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives
- Regularly monitor, report, and analyze marketing performance against established KPIs
- Be responsible for standard reports and dedicated campaign reports
- Continuously improve cost reporting and forecasting to enhance predictability as we scale investments
- Attribution and statistical modeling:
- Drive further development of attribution models to ensure the best possible investment allocation per market
- Try to capture value of investments with limited measurability, e.g. offline, via statistical modeling
- Collaboration:
- Collaborate with marketing teams to develop data-driven strategies and optimize campaigns for improved performance. You will deliver the analytics part and work closely with the respective teams on the interpretation/ conclusion
- Work closely with other departments such as data analytics and data engineering, country managers and business lines, product development and finance to ensure alignment of marketing efforts with overall business goals
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. Recently, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$66.1m
LATE VC
Jan 2022
$33.1m
CONVERTIBLE
Total funding: $303.2m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company values
- Assume responsibility for results - We focus on delivery to achieve our objectives. We take pride in personal ownership and accountability for our work. We reliably deliver results along set targets
- Act entrepreneurially - We centre simplicity and identify opportunities for growth. We treat our company’s resources as if they were our own
- Step up, challenge and commit - We act courageously, respectfully challenging decisions, asking for and giving constructive feedback. Once a decision is determined, we commit to it
- Inspire your team and beyond - We put a positive attitude, great team spirit and integrity at the core of every interaction. We foster diversity and respect different opinions. We embrace challenges and have a desire to constantly grow and improve our own capabilities as well as these of our colleagues
- Focus on your customers - We build value for our customers. Earning and keeping their trust is key to our success
Company HQ
Wrangelkiez, Berlin, BE
Articles
Leadership
Tamas Giorgadse
(CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(COO)Previously worked as a Consultant at McKinsey.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 25 more jobs at Raisin