Senior Corporate Marketing and Communications Manager, Tulip Interfaces
+ Equity
2-5 days a week in office (Somerville, MA)
Global operations management platform
Open for applications
Global operations management platform
201-500 employees
Open for applications
+ Equity
2-5 days a week in office (Somerville, MA)
201-500 employees
Company mission
To democratize technology and empower those closest to operations to solve problems.
Role
Who you are
- You are a creative storyteller and strategic thinker who is passionate about building and elevating brand presence, always with an eye to brand impact
- You thrive in fast-paced environments and are excited by the challenge of taking the brand to the next level
- Your expertise spans across content creation, social media, public relations, and corporate communications
- You combine imaginative ideas with data-driven strategies to establish and grow a distinctive and memorable brand
- As a natural leader, you inspire and influence cross-functional teams to execute cohesive and impactful marketing campaigns that align with our vision and goals
- Your exceptional written and verbal communication skills enable you to convey our brand's story clearly and compellingly, ensuring it resonates internally and externally
- You are agile and adaptable, thriving in a fast-paced environment where you can wear many hats and pivot quickly as needed
- Your passion for branding and communications is matched by your ability to translate big ideas into actionable plans that elevate our brand’s profile and influence
- Strategic Thinking and Planning: Ability to develop and implement brand strategies that align with company goals
- Marketing Expertise: Knowledge of traditional marketing methods and their integration with digital strategies
- Brand Positioning and Messaging: Expertise in crafting compelling brand narratives and positioning statements
- Project Management: Excellent organizational skills to manage multiple projects and campaigns simultaneously; ability to coordinate with cross-functional teams, including commercial, product, operations, and executive teams
- Creative and Innovative Thinking: Ability to think of creative solutions; experience working with design teams and translating digital and visual concepts into experiences
- Communication and Interpersonal Skills: Strong written and verbal communication skills; ability to build and maintain relationships with internal teams and external partners
- Technical Acumen: Understanding of the b2b tech industry, including trends, products, and competitive landscape
- Brand Performance Metrics: Proficiency in tracking and analyzing key brand performance indicators
- Leadership and Team Management: Ability to inspire and motivate others to achieve brand goals
What the job involves
- Develop and execute a comprehensive PR strategy for the company and focused initiatives
- Craft press releases, media kits, and communication materials
- Cultivate relationships with tier-1 media, journalists, and influencers
- Oversee media interactions, interviews, and press conferences
- Stay abreast of industry trends for proactive media engagement
- Drive the development of thought leadership content, ensuring alignment with company messaging
- Collaborate with key leaders and subject matter experts
- Ensure consistency in messaging and brand voice
- Lead the growth of our social media presence, particularly on LinkedIn, and drive the strategy for content and profile development on other platforms (YouTube, Instagram, Facebook)
- Spearhead engagement campaigns for major events
- Manage employer branding initiatives on Instagram
- Utilize metrics for continuous optimization
- Work closely with the Operations team to enhance employer brand and attract top talent
- Oversee the creation of compelling employer branding content
- Collaborate with HR and recruitment teams to align messaging with hiring goals
- You’ll work closely with other members of the marketing and product team, Operations, Tulip SMEs, members of the executive team, and the CEO
Our take
Tulip’s frontline operations platform is a connected data and process management tool that lets manufacturers create their own visual and interactive apps that connect with machines, tools, sensors, people and the systems used in a production or logistics process in a physical location.
Tulip gives frontline engineers the ability to address their own shop floor needs, guiding workflows and adapting the apps as things change or improvements are made. Customers only pay for the stations they need, driving better cost efficiencies and the ability to start small and scale up. Its no-code platform and powerful integrations allow connection to new and legacy machinery as well as leveraging the Internet of Things. This has attracted partnerships with the likes of Microsoft and AWS.
Tulip wants to be a next generation leader in frontline operations that currently represents a $150B market opportunity. The company's next steps include further expansion into small and medium enterprise businesses in Europe, the Middle East, Africa and Asia as well as significantly increasing its head count to support growth as the low/no code platform marketplace is tipped to hit $45 billion by 2025.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
May 2024
$100m
LATE VC
Aug 2021
$100m
SERIES C
Total funding: $270.9m
Company benefits
- Have a direct impact on product and culture
- Flexible work and unlimited vacation policy, virtual company events and happy hours
- Commuter benefits, a work-from-home stipend, fitness subsidies
- Healthcare, Dental, Vision, Short-term Disability, Long-term Disability, Health Reimbursement Account (HRA)
- Parental Leave, 401K & Life Insurance
- Parents@Tulip, Hey Lady, Allies@Tulip and more
Company values
- Behind every product is a person - At Tulip, we’re using technology to empower the people who build our world. We created the first Frontline Operations Platform to empower those closest to their operations to bring digital transformation to their facilities
- Always be growing - We strive to foster an environment that celebrates growth mindset and where everyone can teach and learn from each other. We believe building a great team means supporting our employees in their professional and personal growth
- Get it done - Tulipians are highly motivated, passionate, and hard-working. To build extraordinary products as a team, we must deliver extraordinary results as individuals. This requires the courage to iterate openly, make mistakes, overcome challenges and drive towards solutions
Company HQ
Assembly Square, Somerville, MA
Articles
Leadership
Natan Linder
(CEO)They served in the IDF as a System Engineer for 3 years before working as a Software Engineer for 4 years. They worked at Samsung, Formlabs, MIT Media Lab, and RightHand Robotics before co-founding Tulip in September 2014.
Rony Kubat
(CTO)Having taken a Ph.D. in Computer Science at MIT, they started working at MIT Media Lab in 2012. They have served as CTO of Tulip since 2014, alongside being a Media Lab Research Affiliate.
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