Senior Product Marketing Manager, Zoom
Contact Center
$121.6-266k
Video-focused online communications platform
Open for applications
Video-focused online communications platform
1001+ employees
Open for applications
$121.6-266k
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- 10+ years professional experience in product marketing within the SaaS space. At least 2 years in a role owning product marketing tasks for a contact center SaaS solution with a focus on Gen AI and/or conversational AI
- Able to deliver simple and actionable analysis using storytelling and verbal communication
- Able to be successful in matrixed organizations
- Proof of working relationships across all levels and building cross-functional relationships with key stakeholder including Product, Engineering, Customer Success, and Sales
What the job involves
- We are hiring a Sr. Product Marketing Manager to focus on our Contact Center AI solutions to join our Product Marketing team at Zoom!
- This role requires an individual with an understanding of Generative AI in the contact center space.
- Zoom AI Companion for Contact Center, Zoom AI Expert Assist and Zoom Virtual Agent help CX leaders outpace customer expectations. They empower agents and help deliver better business outcomes
- This is a U.S. individual contributor role with no direct reports
- You will be responsible for setting the marketing growth strategy by partnering with sales, product and marketing teams.
- You will deliver differentiated messaging and vision to take Zoom AI for Contact Center and ZVA to the next level!
- You will collaborate with product management and sales teams to own and execute marketing and enablement plans.
- You will be focusing on growing pipeline, sales, and adoption in this high-growth segment
- Leading go-to-market marketing, pipe generation, enablement plans and aligned execution with the goal of driving customer acquisition, upsell and retention. Craft target personas and growth ICPs and build effective go-to-market targeting each
- Owning, developing and clearly articulating the Zoom Contact Center AI and ZVA value proposition & messaging. Creating effective growth marketing plans aligned to sales priorities (sales enablement, discovery guides, personas, journey mapping) and customer facing assets (white papers, solution guides, demos)
- Analyzing data to identify opportunities including pricing, sales, channel performance and customer buy-flows to simplify and remove friction from the process and increase adoption
- Understanding the market, segmentation and opportunities globally to position ZCC AI and ZVA effectively. Identifying product attach strategies within the existing Zoom portfolio of products
- Using insights from internal teams, customers and research to inform the go-to-market strategy. Be the leader and speaker regarding how customers can use ZCC AI and ZVA
- Aligning and defining KPIs to create sales tools, integrated campaigns and marketing assets that make an impact throughout the buyer journey
- Being the expert of the Zoom Contact Center market landscape, understanding key differentiators with the ability to deep dive into analytics. Reporting needs to craft differentiated messaging
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company values
- Community: We're committed to making a positive impact on our community with our environmental, social and governance (ESG) efforts. Our dedicated social impact arm, Zoom Cares, focuses on making a difference in three key areas: education, social equity, and climate change.
- Customers: Our customers are at the center of everything we do here at Zoom. We work hard to build innovative products that help people communicate, collaborate, and connect.
- Company: Zoomies show care for our company by conducting business ethically and serving our customers and colleagues with integrity. We value transparency and welcome our employees to speak up, ask questions, and provide feedback so we can keep growing as an organization.
- Teammates: Zoomies work collaboratively across teams and locations to deliver happiness to our customers. We recognize our fellow teammates’ actions and achievements through employee-nominated Zoomie of the Quarter awards and an employee recognition program. We also have fun together! Our volunteer, employee-led Happy Crew organizes meet-ups and global holiday celebrations throughout the year.
- Selves: We give employees the flexibility to care for themselves and their families with a comprehensive benefits program that includes generous parental leave, health and wellness benefits, retirement benefits, and My-Time-Off (MTO), an extended vacation policy.
Company HQ
Downtown San Jose, San Jose, CA
Articles
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
People progressing
Joined as a Sales Development Representative. Promoted to SMB Account Executive after 6 months, and then to Commercial Account Executive after 2 further years. Is now an executive in Sale, Digital Natives & Start-Ups.
Diversity & Inclusion at Zoom
- Workforce is about who and how we hire. We actively engage with external sourcing partners to invite the best and brightest talent from the broadest backgrounds to consider working at Zoom. We continuously take stock of how we evaluate candidates to ensure that they are getting a fair and equal opportunity to share their capabilities
- Our DEI Marketplace efforts are all about how we include and consider our customers, with the ultimate goal of creating better products and experiences with them in mind
- An example of our Marketplace efforts include leveraging our ERGs and strategic partners to provide feedback on product designs and features
- Workplace is how Zoomies experience Zoom once they are here. Do they feel a sense of belonging to the organization? Do they have an opportunity to build networks and connections outside of their day-to-day roles?
- Examples of our Workplace efforts include our Employee Resource Groups, employee-driven, volunteer groups that foster DEI in the workplace and encourage employee engagement and support
- Our DEI Community efforts are focused on how we do our part to make the world more equitable for all. In partnership with our internal teams and external strategic partners, we forge partnerships that advance our DEI mission and Zoom’s core value of Care
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