Director of Growth Marketing, Brooklinen

• 7+ years of marketing experience with deep expertise in performance marketing and hands-on platform execution within the last 2 years
• Proven track record leading in-house paid media at a DTC brand, ideally at scale
• Experience managing large media budgets ($10M+), with a strong command of marketing mix modeling and efficiency optimization
• Strong analytical foundation with fluency in DTC metrics: LTV, CPA, ROAS, CAC, % organic, and attribution modeling
• Proficiency in building reports in Excel and BI tools (Looker, Tableau, etc.), with comfort presenting insights to executive stakeholders
• Experience with multiple attribution models and measurement tools, including MMM and incrementality testing
• Demonstrated ability to partner cross-functionally with Creative, Finance, and Ecommerce teams to build aligned plans and shared goals
• A strong people leader with a track record of hiring, mentoring, and retaining high-performing teams
• Comfort operating at both strategic and tactical levels—someone equally excited to drive the vision and get into the details
• A thoughtful communicator and presenter with experience working with senior leadership and Boards
• An innovative, results-driven mindset with a deep understanding of the evolving growth landscape

• Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution
• Lead the day-to-day strategy and performance across key paid channels—primarily Search and Paid Social—with a focus on traffic, ROAS, and marketing efficiency goals
• Manage and monitor budgets across performance channels in close collaboration with Finance, channel owners, and Marketing leadership
• Partner with Finance and Marketing to build forecasts for traffic, ROAS, and new customers, and proactively manage channels to hit those goals
• Develop and oversee the testing and optimization roadmap for paid search and paid social, identifying high-impact tests in partnership with platform reps and internal teams
• Lead a team of channel managers, fostering operational excellence, strong performance analysis, and a high bar for insights and accountability
• Drive user journey optimization in performance channels, collaborating cross-functionally with Creative, Ecommerce, and Analytics teams
• Partner with the Brand team to build, test, and refine channel-specific content that supports both brand storytelling and performance efficiency
• Own creative testing strategy in performance channels (A/B testing) and present learnings to the broader organization
• Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance
• Stay hands-on with optimization within platforms (e.g., Google bid strategies, Meta account structures) and push for innovation and experimentation
• Develop and present reporting and insights for the Executive Team and Board, tying channel performance to company-wide KPIs
• Own headcount planning and team structure for the Growth Marketing function, identifying capability gaps and future hiring needs
• Reporting to the VP of Digital Marketing & Media, this role will oversee Brooklinen’s Growth Marketing function and play a critical role in shaping and elevating our paid performance strategy across channels

• Hybrid work

Total funding: $60.1m

Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.