Senior Brand Copywriter, Paired
£63-68k
+ Stock Options
More information about location
The #1 app to help couples stay in love
Open for applications
The #1 app to help couples stay in love
21-100 employees
Open for applications
£63-68k
+ Stock Options
More information about location
21-100 employees
Company mission
At Paired, we’re on a mission to help couples stay in love. After the rush of falling in love fades and partners enter the more committed stage, even the most loving couples will inevitably hit challenges. So we created a fun, safe space for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Role
Who you are
- This job is an excellent opportunity for a strategic writer with a strong POV who wants to make an impact on a growing brand
- Proven expertise as a brand marketing copywriter, preferably in startups focused on apps, subscription models, or digital products
- Flawless English writing skills, with a strong mastery of American English
- Exceptional attention to detail and a keen eye for proofreading
- Ability to translate creative direction from briefs into high-converting copy
- Experience in content ideation and pitching new ideas to enhance brand marketing efforts
- Eagerness to learn and take accountability for content design within our Product team (prior experience is a significant plus)
- Capable of working on your own while happily actively contributing to collaborative team efforts
- Self-motivated and adept at self-learning new skills
- Valid UK or European working permit or passport (no sponsorship required)
What the job involves
- Paired is looking for a Senior Brand Copywriter to take our brand voice to the next level
- As our first in-house copywriter, you will own the Paired voice and be responsible for crafting clear, compelling and consistent communications
- Reporting to the Head of Brand, this role will be primarily responsible for copy on all marketing campaigns
- As we are still a small and nimble team, the Senior Copywriter will also work closely with the Product Team and take the lead on UX copywriting
- This job is an excellent opportunity for a strategic writer with a strong POV who wants to make an impact on a growing brand
- Take ownership for on-brand copy that engages, educates and resonates with users, ensuring it always feels fresh
- Develop compelling copy for brand marketing campaigns, performance ads, product feature releases, emails, blog posts and push notification copy
- Write and optimize content for performance media, awareness, and evergreen ad copy, focusing on achieving specific performance marketing goals
- Partner with the product team to support with UX copywriting, developing user-centered experiences and product descriptions that highlight key features, benefits, and specifications of our app
- Ensure quality, clarity, and consistency in all content and copy across all channels and assets
- Use insight and analytics to understand current performance and future opportunities
- Stay updated with copy trends and be innovative to draw the audience’s attention
Application process
- Application review
- Initial Call with Martin (our recruiter)
- Initial Call with your future team lead (Caroline, Head of Brand Marketing)
- Task Assignment - Complete a task at home, which you will present to Caroline and Anna (Head of Product)
- Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Our take
With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.
Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.
The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.
Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
62% female employees
119% employee growth in 12 months
Company
Employee endorsements
Nice people
"At Paired I have the great opportunity to work with a bunch of people you can really learn a lot from! It's a super easy-going environment with lots..."
Funding (2 rounds)
May 2021
$3.6m
SEED
Oct 2020
$1m
ANGEL
Total funding: $4.6m
Company benefits
- 25 days annual leave (+public holidays)
- £1,000 / €1,150 learning budget each year
- Fully remote work setup from any European country within ±1 hour of London time
- Subsidised co-working space
- 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
- Comprehensive health insurance
- Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
- Significant stock options
- Mac laptop provided by us
- Opportunity to help millions of people with their relationship
Company values
- Start with outcomes: We focus on outcomes rather than outputs. We ensure our motivations for doing things are clear
- Make it fun: We make our work together enjoyable and friendly. We also infuse fun into what we put out into the world
- Place bets: We are experimental and take calculated risks. We don’t stop testing and learning
- Aim for 80/20: We make trade-offs so we can do more with less. We figure things out and are inventive
- Champion relationships: We are accessible to all cultures, sexual orientations, and ethnicities. We are kind to each other and to our users
Company HQ
Westminster, London, UK
Articles
Leadership
Kevin Shanahan
(CEO)Background in Product Development.
Diego López
(CTO)Expertise in Software Engineering, Mobile Applications in particular.
People progressing
Jessica impressed us from the start with her knowledge & commitment. After starting as an individual contributor in March '22, we promoted her to be our Performance Marketing Lead in July '22.
Jenny started as Content Lead in August '20 and became an invaluable team member thanks to her positive attitude, expertise and dedication. In July '22, she deservedly became our Head of Content.
Diversity & Inclusion at Paired
Eileen Merx (Head of People)
- We are always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from
- Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
- We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture, and product. We’re looking for people from a range of different backgrounds across age, disability, gender and gender re-assignment, relationship status, sexual orientation, parenthood and pregnancy, race or nationality, and/or religion or belief
- Our current team of >30 comprises a variety of nationalities across multiple geographic and cultural backgrounds
- We regularly review our hiring processes and materials to ensure they are accessible and free of biased language, and our pipeline to check that we are actually providing opportunities to underrepresented groups
Share this job
View 1 more job at Paired