Senior Manager of Strategic Finance, Babylist
Ecommerce & Supply Chain
$139.4-209.2k
+ Equity + Bonus
Senior and Expert level
Remote in US
Online universal baby registry
Open for applications
Online universal baby registry
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Open for applications
$139.4-209.2k
+ Equity + Bonus
Senior and Expert level
Remote in US
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 8-10+ years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company; 3+ years of experience at a manager level
- At least two years of experience in a people management role, you’ve hired, performance managed, and developed high performers
- Strong background in retail and associated metrics and concepts, such as AOV, gross to net, fulfillment costs, unit economics, gross margin vs contribution margin, etc
- Strong project management and collaboration skills with experience partnering at the senior, director and executive management levels
- High attention to detail but an equally important ability to see the big picture and evaluate analyses with strategic business context
- Strong interpersonal skills with the capability to navigate cross-functional collaborations effectively and be front and center with company executives
- Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
- Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders; Comfort interacting at all levels of senior management, including VP, SVP and C-suite is a must
- Advanced proficiency in financial modeling techniques and abilities, forecasting, and data analysis tools with a deep understanding of best practices
- Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
- Bachelor's degree in economics, Finance or a related field. MBA is preferred
What the job involves
- As the Senior Manager of Strategic Finance, Ecommerce & Supply Chain, this role will be responsible for partnering with Merchandising, Inventory Management, and Supply Chain to own the revenue and margin opportunities with everything touching physical products
- You will influence the company’s strategy and help grow the business through advanced financial modeling and business analytics
- You will lead the reporting and analysis of key performance metrics, support business decision making including investment cases, and annual planning and forecasting cycles
- The successful leader must be ready to roll up their sleeves and dive into the data, systems, and models, while working collaboratively with the team to ensure FP&A is able to partner across the organization
- This highly visible role will interact with the executive team to bring new insights and recommendations to the table
- Support annual budget and regular forecasting cycles
- Create a culture of Strategic Finance & FP&A excellence where the function is viewed as a strategic partner on financial matters, providing guidance and assistance to all functional groups as needed
- Provide leadership in the development and the continuous evaluation of short and long-term strategic financial objectives. Provide recommendations to strategically enhance financial performance and business opportunities
- Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences
- Monitor and analyze financial performance, identify trends, and recommend actions to optimize financial results
- Solve complex business challenges by delivering accurate and timely financial models, business insights, and recommendations that deliver results, drive improvements, and influence leaders
- Consolidate inputs, and challenge assumptions, on performance drivers and projections from stakeholders
- Prepare and present financial reports, including monthly, quarterly, and annual financial statements, to senior management and key stakeholders
- Drive process improvements and automation initiatives to enhance the efficiency and accuracy of financial planning and analysis processes
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist
Insights
Led by a woman
Top investors
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company values
- We Love Our Users: This is our superpower. We listen to our users relentlessly to earn their trust and find better and better ways to support them as they tackle this thing called parenthood.
- Eye on the Horizon: We are building a lasting business by focusing on the long term for our users. Day-to-day we focus on what's directly in front of us with an eye on what's ahead. We are prepared to go against what is popular or trendy at the moment in order to serve our longer-term goals. We keep one eye on the horizon with the right mix of data, intuition, and user understanding to validate our decisions.
- Always Be Learning: We approach things with a growth mindset as individuals and as a company. We believe high performance comes from curiosity and an eagerness to find ways to improve. We foster an environment where everyone can feel comfortable asking hard questions in order to learn. We are resilient.
- Intentionally Focused: In order to do hard things, we must work on the most important things first. We see the biggest impact when we simplify problems and solutions and pare back any distractions.
- Be Your Own CEO: As a remote company, we must approach our work with ownership and accountability. To have the impact we want to have, we need to excel at management, execution, and communication. We are excited and engaged with the work we do. We understand the broader context of our work and make decisions that support those efforts. We take responsibility and deliver.
Company HQ
Emeryville, CA
Articles
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Diversity & Inclusion at Babylist
- Babylist is committed to anti-racism and inclusivity. It’s their mission to create a supportive and inclusive community for parents of all kinds, and equally important to create a supportive and inclusive environment for Babylist employees.
- We educate employees about and give them the words to challenge microaggressions because language is a powerful indicator of belonging.
- We create a safe place for people to investigate their own blind spots and racism that come from growing up in a racist society.
- We commit to challenging our own biases and those of people around us.
- We construct our company programs and processes to screen and correct for bias and unintended impact on underrepresented groups.
- We use our reach and our resources to support those who are doing anti-racist work that benefits our users and communities.
- We commit to dismantling systemic racism in the ways that it creeps into corporate structures:
- We interview manager candidates for diversity, equity and inclusion aptitude so everyone has a manager who supports their sense of belonging. If the candidate doesn’t pass, they won’t be hired.
- We articulate our anti-racist stance in our onboarding program so it’s clear where we stand.
- We survey the team annually to make sure we understand inclusivity and belongingness at Babylist.
- We measure the efforts of our DEI programs so we know if they’re working and can set objective goals to fix them if they’re not.
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