CRM Manager, Financial Times
2+ days a week in office
Global business publication
Job no longer available
Global business publication
1001+ employees
Job no longer available
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Experienced user configuring a leading CRM system, ideally Salesforce and related software such as Pardot. With a good understanding of how effective use of a CRM system can support business growth
- Attention to detail, with an ability to work with large amounts of records, identifying issues and resolutions to manage the data integrity
- Confidence in CRM Data required and the ability to proactively manage multiple key stakeholders
- Well organised and effective time management skills to prioritise and manage multiple tasks at once to meet tight deadlines. Project management experience would be advantageous
- Strong business analysis, analytical and problem-solving skills to identify areas for CRM improvement and optimise using the features and capabilities of the platform
- Excellent interpersonal and communication skills with the ability to work closely and effectively with a diverse group of people and to establish and maintain effective and productive working relationships
- Attention to detail with an ability to work with large amounts of data, identifying issues and resolutions to manage the data integrity
- Willingness to stay updated with the latest trends and best practices in CRM and/or Salesforce and share ideas
- A high level understanding of data regulation such as GDPR
What the job involves
- This key position within the FT advertising operations team, reporting to the Commercial Operations Director is crucial for maintaining our Salesforce CRM platform to enhance our customer relationships and marketing operations optimising efforts to maximise ROI and customer satisfaction
- We see this role as an integral part of developing our CRM journey, supporting us from the early stages where we are presently, to being a fully integrated platform within our business
- You will be proactive in providing real time reporting so we can make informed decisions and drive improvements to marketing, business development and client management activities and processes
- A key part of the role will be understanding the business needs of teams and ensuring our CRM platform is well configured to meet those needs whilst ensuring adoption across teams
- You will be instrumental in promoting the use of the CRM system with internal stakeholders
- Supporting the business to use CRM will be a key part of this role to ensure it is integrated into our day to day operations and is the source of truth for prospect and client data
- You will also support CRM projects and ongoing development of our CRM strategy, this may include data and process improvement projects, system integration projects or third party systems to enhance our CRM capabilities
- Ensure our CRM platform is configured in such a way that it delivers measurable benefits to our sales and operations teams
- Maintain a roadmap of planned improvements that is integrated with our main programme of work
- Manage prioritisation trade offs to ensure the focus is on our highest priority areas
- Provide the support needed to ensure that data within our CRM Platform is of the highest possible accuracy and can be relied upon for reporting and decisions
- Report to the business on the capabilities delivered and the resulting business benefits
- Be an expert when it comes to understanding our CRM / Marketing automation platforms and how they can be configured to aid our business objectives
- Assist executive management through the provision of dashboards that help us understand our performance
- Provide regular updates on progress and any issues to key stakeholders
- Act as a consultant to key Sales/Marketing stakeholders, share feedback and maximise value
- Collaborate with marketing teams to plan and execute CRM-focused campaigns
- Assist with change management and adoption. Be prepared to politely challenge ways of working that are not following agreed protocols that may impact on the integrity of CRM data
- Assist and support users on CRM tools and best practices, ensuring they can effectively use the CRM for their tasks
- Work alongside those who are focused on workflow improvements ensuring seamless integrations and aligned roadmaps
- Monitor Key Performance Indicators (KPIs) related to customer engagement, conversion rates, and campaign ROI, and make data-driven recommendations for improvement
- Supporting departmental use of Salesforce for CRM
- Carefully monitor existing CRM workflows to ensure all is working as expected
- Talk to teams to understand their experience - and create a feedback loop to help us create a roadmap
- Seek out ways to provide efficiency gains that help the business to scale and grow revenues
- Share knowledge across the team evangelising the capabilities of CRM and ensuring all teams understand how best they can work alongside the CRM programme
- Help onboard data that assists our understanding of business performance or that helps to manage responses to clients
- Key interactions:
- Sales Managers
- Marketing Managers
- Delivery / Operations Team
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Founders
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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