Director of Marketing Strategy and Transformation, Klaviyo
$172-258k
1+ day a week in office
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$172-258k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- >8 years of experience in marketing strategy and program management
- At least 5+ years of people management experience with proven track record of building and leading high-performing teams in a fast-paced, dynamic environment
- Proficiency in project management software and tools (e.g., Jira, Monday.com) and familiarity with creative production tools is a plus
- Experience leading transformational initiatives and driving change within a marketing organization
- Located in San Francisco Bay Area, Denver, or Boston
What the job involves
- As the Director of Marketing Strategy and Transformation, you will focus on leading transformative initiatives and managing cross-functional work streams within the marketing function to ensure the successful implementation of key programs and campaigns
- You will work closely with senior leadership to align marketing strategies with organizational goals, oversee the implementation of strategic initiatives, and lead efforts to optimize marketing campaigns
- Reporting to the VP of Integrated Strategy & Marketing Operations, your responsibilities will encompass annual/quarterly planning, MBR/QBR reviews, strategic initiatives (i.e., international expansion), program management, and creative production
- Own Annual Planning: Develop and execute a process to align marketing goals to company’s goals and activate across the full marketing organization. Run operating mechanics and drive goal-setting and initiative-building across marketing. Collaborate with senior leadership to define long-term marketing vision and goals, ensuring alignment with corporate strategy
- Lead transformation initiatives: Oversee the planning and execution of high-impact cross-functional initiatives (i.e., international expansion). Develop timelines, run status meetings, and escalate blockers. Ensure that milestones are hit and progress is socialized
- Team Leadership and Development: Lead, mentor, and develop a high-performing team of marketing professionals, fostering a collaborative and results-oriented environment. Provide guidance and support to ensure team members have the skills and resources needed to succeed and grow. Establish and maintain PMO policies, procedures, and standards tailored to the unique demands of marketing and creative projects
- Program Management: Oversee the portfolio of marketing campaigns and creative projects, ensuring timely and successful delivery from concept to execution. Monitor project performance through key metrics, ensuring that creative assets, campaigns, and other deliverables meet quality standards and deadlines. Facilitate regular project review meetings, offering high-level updates and insights to senior marketing leadership. Drive Monthly and Quarterly Business Reviews for the Marketing organization
- Creative Production Management: Coordinate and manage the production of creative assets, working closely with creative teams, designers, copywriters, and external vendors to ensure seamless production processes. Implement workflows and best practices that enhance efficiency and creativity in production
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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