Senior Insight Analyst, ASOS
Marketing
2-3 days a week in office
Online fashion and cosmetic retailer
Job no longer available
Online fashion and cosmetic retailer
1001+ employees
Job no longer available
2-3 days a week in office
1001+ employees
Company mission
To be the world's number-one destination for fashion-loving 20-somethings.
Role
Who you are
- A strong track record in an Insights role
- Advanced Excel skills
- Good knowledge of key analytical tools & languages (must have: SQL & Adobe; nice to have: Python)
- Strong e-commerce/Marketing analytics knowledge
- A proactive approach and a curious mindset
- The skills to communicate effectively to all business levels clearly, confidently and concisely
- An aptitude in handling multiple tasks and managing priorities effectively
- A love of collaboration with strong interpersonal skill
What the job involves
- As a Senior Insight Analyst within the Marketing Insights team, your role will be to help Marketing stakeholders to understand how they can most effectively drive business growth through the delivery of analysis and storytelling
- Working closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social, Affiliates), Brand Marketing and CRM
- Using multiple platforms, datasets and tools (SQL Server, Adobe, PowerBI) to produce robust marketing insights
- Translating data into action-oriented insight to deliver a clear story to stakeholders
- Collaborating with other insight teams and 3rd parties to produce impactful, cohesive analysis
- Advocating for new processes and methodologies to improve accuracy of insights and be at the forefront of marketing insight
- Building relationships with senior stakeholders across the business while communicating and managing priorities effectively
- Supporting and evaluating testing to understand campaign performance, measure incrementality and calculate RO
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
Founded in 2000, ASOS initially meant 'AsSeenOnScreen' - the initial model being sales of imitations of clothing and accessories seen in movies. Now, the website sells over 850 brands, as well as its own ranges, and ships across the UK, US and EU. Priding itself on keeping up with the latest fashion trends, ASOS is aimed primarily at young people.
Since its foundation, ASOS has seen almost continuous growth. Whilst part of this comes from its ability to keep up with trends, much of its success has arisen from impressive use of digital marketing. Its mobile app, launched in 2018, has allowed it to expand across multiple online platforms.
It is well known that the fashion industry has been under huge pressure over the last few years. But ASOS' model has allowed it to dodge issues faced by competitors. ASOS' UK factories, for example, allow it to keep producing items which are up to date with trends; all whilst other brands must wait for international deliveries.
Over the last 20 years, ASOS has built itself into a fashion giant. The company appears to have the potential to emerge unscathed from the economic pressures currently affecting other players in the industry, and continue to capture value into the future.
Insights
Many candidates hear
back within 2 weeks
-11% employee growth in 12 months
Company
Funding (1 round)
Dec 2012
$805m
GROWTH EQUITY VC
Total funding: $805m
Company benefits
- Health: Virtual GP, Cycle to Work, Gymflex, Eye Test, Dental Insurance, Healthcare Cash Plan, Health Screening, Private Medical Insurance.
- Wealth: Critical Illness Insurance, Debt Consolidation – Neyber, Gadget Insurance, Life Assurance, Pension, Season Ticket Loans, Travel Insurance, Taste Card, Technology Devices.
- Inner Self: Unmind app, Holiday Trading, Payroll Giving, Travel Account.
- You will receive an exclusive discount on all ASOS products for you and a friend……,(watch as they come flocking to be first in line!). Then you can treat yourself further, with great discounts on iPads, cinema tickets and spa vouchers.
- However you choose to travel to work, whether you cycle or jump on the train, we'll help you out with that too.
- Finally to thank you for everything you do in the year, we have a summer hours scheme where we finish at 3pm on Fridays. It’s the perfect chance at the end of a busy week to relax and have a drink on us. Yippee!
Company values
- Brave - We've been bold and ambitious since the start. It's in our blood.
- Authentic - We act with integrity. Committed to being our best.
- Creative - We have a curious and adventurous spirit. It's who we are.
Company HQ
London, UK
Founders
Nick Robertson
(CEO)Co-founded ASOS in 2000.
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