Audience Insights Specialist, Thomson Reuters
$81.6-151.6k
2-3 days a week in office (Times Square, NY)
Financial news and financial data provider
Open for applications
Financial news and financial data provider
1001+ employees
Open for applications
$81.6-151.6k
2-3 days a week in office (Times Square, NY)
1001+ employees
Company mission
To help professionals advance their businesses and gain competitive advantage with the trusted answers only we can provide.
Role
Who you are
- 2-3 years of experience working with audience analytics / sales engineering / operations experience in a high-growth, fast paced environment
- Expertise in website analytics tools such as Google Analytics, Google Data Studio, Adobe Analytics, Pendo, etc
- Ability to properly interpret audience insights and trends to translate into report iterations & trend graphs
- Experience working with a sales organization by collaborating cross functionally and knowledgeably communicating company information and stats
- Excellent PowerPoint & Excel skills
- Experience working with DMP
- Prior experience in news, media or advertising a plus
- Capable of managing multiple projects within a deadline-driven environment
- Thought leadership and creativity in solving challenging, and potentially ambiguous, business problems
What the job involves
- The Audience Insights Specialist will be a key member of the Reuters Data and Analytics teams and reports to the Director of Audience Platforms and Insights
- This candidate will manage all aspects of Reuters audience insight and audience growth initiatives across platforms, globally
- Responsibilities include understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Reuters customer, across all touchpoints
- This role will leverage available technology, datasets and partnerships to support business KPIs
- The candidate will work across product, editorial, and sales teams to distribute actionable audience insights & analysis to drive growth
- Oversee and develop internal reporting requirements and iteratively build prototype dashboards to provide comprehensive audience breakdowns for internal teams
- Collaborate with other teams to synthesize dashboards, reports, processes to drive efficiency and success within the team
- Clearly position and articulate the Reuters Professional audience, advertising strategy, and our position in the market by partnering with Sales, Marketing and Product teams to develop a holistic understanding of Reuters Professional reach, scale and overall offering
- Provide support within Data and Marketing to create effective materials to drive sales and assess current state of proposal / request procedures and continually recommend and implement improvements
- Provide sales and marketing with product and insight support for the creation and maintenance of marketing collateral
- Provide and aggregate data from multiple sources for developing business strategies and to help identify opportunities in the sales process
Our take
Thomson Reuters is reinventing the way professionals work. The multinational media conglomerate provides answers that help professionals make better decisions to run smarter businesses. It targets those in complicated sectors that move society forward; tax, law, compliance, government, and media.
Founded over 165 years ago, the company is now powered by thousands of international journalists. This bandwidth guarantees speed, impartiality, and insight that have helped Thomson Reuters retain its position a market leader. To stay competitive with companies founded in the digital era, Thomson Reuters places emphasis on helping clients reinvent themselves for the newly disruptive digital age.
As well as investing in the coverage of growth markets India and China, and embarking on a number of fintech acquisitions, Thomson Reuters announced an expansion of its long-term partnership with the London Stock Exchange Group in 2023. Together, they plan to enhance the value of financial and market news services to LSEG customers, whilst delivering a superior experience to professionals around the world.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Company benefits
- Global careers
- Flexibility
- Work that matters
- Employee appreciation & recognition
- 2 paid volunteer days
- Learning and development
- Parental leave
- Social events and activities
- 2 mental health days off
Company values
- Trust
- Partnership
- Innovation
- Performance
Company HQ
Wellington Place, Toronto, ON
Articles
Leadership
Steve Hasker
(President & CEO, not founder)Previously served as Senior Advisor for TPG, CEO for Creative Artists Agency, Global President & Chief Operating Office for Nielsen, and as a Partner for McKinsey & Company.
Salary benchmarks
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Diversity & Inclusion at Thomson Reuters
- The diversity of our talents, ideas and experiences is our true strength. That's why we foster an inclusive workplace where all employees are valued and have the opportunity to reach their full potential
- To drive innovation and deliver competitive advantage, we embrace diversity of thought, style, experience, culture, race, color, gender, national origin, religion, gender identity and expression, sexual orientation, disability, age, marital status. citizen status and veteran status
- In 2020, we announced a commitment to reaching a minimum of 45% female representation in senior leadership roles, globally, by the end 2022
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