Staff Product Marketing Manager, Handshake
$195-215k
+ RSUs
More information about location
3 days a week in office
College career network and job board
Job no longer available
College career network and job board
501-1000 employees
Job no longer available
$195-215k
+ RSUs
More information about location
3 days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and execution
- PLG marketing experience
- Ability to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng
- Experience creating effective assets and thinking outside the box with video and interactive asset formats and demos
- Polished and compelling writing style (revel in the power of words and language)
- Data-driven and goal-oriented
- Strong analytical skills across multiple types of data from marketing / financial data to product data. You’re comfortable with dashboards and spreadsheets to find insight
- Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation
- Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis
- Proven experience developing influential customer-facing messaging and content that drives action
- Self-motivated, organized, and a strategic thinker
- Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it
- Background in HR Tech is a plus
- Bachelor degree or equivalent work experience
What the job involves
- We're looking for an experienced Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+
- You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success
- As a Staff Product Marketing Manager you will report to the VP, Product Marketing
- In this role you’ll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service
- You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team
- Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+
- Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals
- Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention
- Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis
- Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendations
- Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products
- Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth
- Work with Product teams to better inform product and pricing/packaging plans
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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