Vice President of Marketing Measurement & Analytics, iCapital
$140-175k
+ Equity + Annual performance bonus
4+ days a week in office
Fintech platform for alternative investments
Open for applications
Fintech platform for alternative investments
1001+ employees
Open for applications
$140-175k
+ Equity + Annual performance bonus
4+ days a week in office
1001+ employees
Company mission
To power the world’s alternative investment marketplace.
Role
Who you are
- Strong candidates should possess a growth mindset that fosters a culture of continuous learning and development within the Digital team
- The person in this role should be prepared to thrive in our fast-paced, entrepreneurial environment
- Bachelor’s degree with 10+ years’ experience
- B2B and enterprise marketing experience
- Proven experience in marketing measurement and analytics
- Proficiency in analytic tools such as Google Analytics, Adobe Analytics
- Exceptional communication skills and a collaborative spirit
- Detail-oriented with a strong focus on accuracy
- Experience working in small and large organizations
- Capable of making critical decisions under pressure and prioritizing projects based on strategic business objectives
- Excellent interpersonal skills, capable of building and maintaining strong relationships with stakeholders, and team members
- Experience with SQL and data manipulation preferred
- Experience with data visualization tools like Tableau and Power BI preferred
- Knowledge of statistical analysis and modeling techniques preferred
- Familiarity with digital marketing channels and strategies preferred
What the job involves
- ICapital is looking for a talented Marketing Measurement and Analytics Manager, Vice President, to join our Digital Marketing team and help make data-driven decisions to optimize our marketing efforts
- This pivotal role within our Marketing and Communications Organization reports to the Center of Excellence lead, driving innovation in our shared services framework
- Develop and implement measurement strategies that align with marketing and business objectives
- Analyze marketing performance data to provide actionable insights and recommendations
- Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing metrics
- Work closely with the Marketing and Communications team to define and measure success of marcom campaigns
- Utilize various analytics tools and platforms to gather and analyze data
- Leverage advanced and predictive analytic techniques to forecast trends and optimize marketing strategies
- Collaborate cross-functionally with Data and Analytics team to ensure alignment and integration of insights
- Present findings and insights to stakeholders in a clear and concise manner
- Stay up to date with industry trends and best practices in marketing analytics
Our take
Alternative investing can yield huge profits, but it can often be inaccessible, even to enterprises. iCapital solves this problem by guiding large-scale businesses through the alternative investing process.
Since launching in 2013, iCapital has provided enterprises with an investing marketplace. Its focus has been on banking, wealth management, and asset management companies, and iCapital now serves clients such as JP Morgan, Evercore, and Rockefeller. As of February 2023, the company services over $153 billion in global client assets, clear evidence of industry confidence in the company.
iCapital's impact on the financial world is undeniable, forging strong and profitable partnerships with leading institutions like Morgan Stanley. With a proven track record and a rapidly growing platform, iCapital is poised for significant further expansion in the years to come.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Dec 2021
$50m
LATE VC
Jul 2021
$440m
GROWTH EQUITY VC
Total funding: $680.6m
Company HQ
Murray Hill, New York, NY
Articles
Leadership
Lawrence Calcano
(CEO)Previously worked as Director of Capitol Acquisition Corp., and served as Director of Vibrant Emotional Health for 10 years.
Salary benchmarks
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Diversity & Inclusion at iCapital
- We consider applicants of all backgrounds. If you are excited about what we’re building but don't meet some of the criteria above, please don’t let that discourage you from applying
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