Product Marketing Lead, Faire
$161-221.5k
+ Equity
Online wholesale marketplace
Job no longer available
Online wholesale marketplace
1001+ employees
Job no longer available
$161-221.5k
+ Equity
1001+ employees
Company mission
To empower entrepreneurs around the world to chase their dreams.
Role
Who you are
- The ideal candidate is a high-energy, collaborative teammate and leader who’s passionate about creating value for small business communities around the world, using GTM strategies to inspire action, and directing cross-functional teams towards a shared goal
- 8+ years or equivalent experience in product marketing and/or other marketing disciplines
- Experience independently designing and leading customer-facing GTM efforts that drive new customer acquisition and/or adoption of a product or feature
- Demonstrated creativity in activating a variety of marketing channels and cross-functional teams to deliver the right product story to the right customer at the right time
- Extraordinary ability to develop and manage work plans that are multi-team, multi-month, and multi-step with precision
- Experience scoping, directing, and motivating others (e.g., fellow product marketers, cross-functional collaborators, agency partners, etc.) toward a shared goal
- Responsibility for and success in setting and moving metrics through marketing
- Excellent written communication skills—especially the ability to produce copy that is simple, human, and empowering
What the job involves
- In this role, you’ll help set the vision and strategy for the retailer side of Faire’s marketplace. You’ll generate reasons to believe Faire is where retailers can do their wholesale ordering seamlessly and get the best value—whether they’re looking for the freshest inventory or buying tried and tested staples
- You’ll be a key team member in developing long-term strategies to reach both existing and prospective retailer customers, while launching new products and features that support a compelling and connected retailer customer story.
- You’ll be accountable for developing thoughtful positioning, messaging, and complex multi-channel go-to-market (GTM) activations that will resonate deeply with retailers and inspire them to use and grow their business on Faire
- Drive GTM strategy and execution for new features and products that support the goal of making Faire the best place for retailers to discover new brands and order from brands they love
- Develop longer-term marketing strategies that uplevel the value props between various products into compelling and connected retailer customer stories
- Collaborate with product, design, strategy, and research to inform how we design new products to be customer-centric and structure product launch stages (e.g., validation, pilot, full launch) to balance impact and speed to market
- Develop strong positioning and messaging for how we communicate new features, grounded in a deep understanding of how they affect customers
- Create high-impact GTM materials across channels including email, landing pages, blog posts, and webinars—segmented strategically to meet our customers’ needs
- Rally cross-functional teams across product, sales, success, and customer experience to ensure teammates across Faire are equipped to support and educate our customers consistently
- Collaborate with partners across marketing including content, brand marketing, communications, and social to design and execute 360° marketing campaigns to support launches
- Demonstrate data-driven rigor to set goals, track the performance of marketing initiatives, iterate based on learnings, and influence the product roadmap
Our take
Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
109% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I joined Faire over a month ago and the onboarding has been very comprehensive including some additional material that has been extremely helpful..."
Funding (last 2 of 10 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare
- All of our offices have been designed with local in mind—from our architects to our coffee blends
- Paid vacation time, holidays, and company-wide “Faire Fundays.”
- Including a monthly credit toward your wellness-related programs
- Generous parental and family leave, as well as fertility support benefits
- Including free access to Modern Health therapists and resources
- Optional morning meditation, plus a free Headspace membership
- Faire will match up to US$250 of your charitable donations, every year
- For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
- Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore
Company values
- We serve our community
- We seek the truth
- We’re all owners
- We embrace the adventure
- We’re kind
Articles
Leadership
Max Rhodes
(CEO)Was previously an Advisor at Blunt Umbrellas and Director of Consumer Product at Square.
Daniele Perito
(Advisor)Former Director of Security and Risk Engineering at Square, prior to co-founding Faire.
Marcelo Cortes
(CTO)Previously a Senior Software Engineer at Google. Before that, co-founded FreePoint Inc.
Jeff Kolovson
(COO)Was Operations Lead at Square. Before that was a Business Analust for McKinsey and Co.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Faire
Clarence Sanon (Engagement and Inclusion Manager)
- We have internal structures and mechanisms that acknowledge and counteract organizational bias while ensuring equitable opportunity across the organization.
- Our teams are balanced across demographic backgrounds and identities, ensuring equity at all levels of the organization and ensuring a region-specific nuance
- Faire Femmes: Our mission is to build a space that is inclusive, safe, and empowering for those who identify as women to succeed
- HUE: Our mission is to create a safe space where folks of colour can feel comfortable being themselves and talk to folks who get it. We want HUE members to feel confident expressing themselves, their culture, and their heritage
- Flaire: Our mission is to empower all Faire employees to express their whole selves at work, and to make Faire an inclusive environment for all members of the LGBTQ+ community
- Fairents: Our mission is to cultivate Faire into a company where working parents can thrive in their professional ambitions, maximize their impact supporting Faire business goals, and be successful in their pursuit of rewarding & fulfilling journeys as parents
- We have employee resource groups (ERGs) and a cross-functional Diversity, Equity, Inclusion, and Belonging Council (DEIB) at Faire. The DEIB Council works in collaboration with other functions to ensure integration and consideration of DEIB in policies, programs, products, and processes
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